AI Adoption in Education: A New Era for Undergraduate Programs

Artificial intelligence is transforming higher education, particularly in undergraduate programs. Institutions are increasingly leveraging AI tools to improve student engagement, streamline administrative processes, and optimize recruitment strategies. Liaison’s research with Higher Ed Dive found that most higher education leaders are already using AI in enrollment management (81%) and admissions (75%).

While the pace of adoption varies, those embracing AI now are setting a new standard for innovation and efficiency. Early adopters are already witnessing AI’s potential to challenge traditional practices and assumptions about engaging students. These institutions are aligning their strategies with the expectations of a new generation of learners, who will soon view AI as a natural part of their educational journey. By integrating AI tools into undergraduate programs now, colleges and universities can position themselves to meet current demands while future-proofing their educational offerings.

AI is disrupting traditional methods in undergraduate education with innovative solutions that enhance student engagement and success. AI-driven engagement strategies push institutions beyond one-size-fits-all approaches, creating tailored experiences that meet the needs of a new generation of learners.

AI tools are reshaping how institutions engage students both inside and outside the classroom. From AI-powered site search that personalizes campus experiences to predictive analytics that identify at-risk students early, these tools enable colleges to focus on proactive, data-driven interventions. Such strategies boost not only individual outcomes but also institutional retention rates.

AI is also helping schools rethink long-standing mechanisms for recruitment and student success. For example, predictive modeling tools, such as Liaison’s Othot AI solution, use vast datasets to provide actionable insights, optimizing student outreach and engagement. As AI continues to advance, it is positioned to become a cornerstone of undergraduate education, blending technology with human expertise.

AI is transforming the administrative backbone of undergraduate programs, enabling institutions to operate with unparalleled efficiency. Tools like Othot and Liaison Search easily harness extensive datasets, creating a cohesive narrative of the student journey without requiring a significant time commitment. And by integrating data from various systems, these tools eliminate the silos that have long hindered higher education administration.

For example, in enrollment management, AI streamlines application review processes by analyzing patterns in applicant data to identify top candidates, reducing the time needed for manual evaluations. AI-driven tools can also automate communication workflows so that prospective students receive follow-ups at key points in their decision-making process. These efficiencies free up valuable time for admissions teams to focus on building relationships with students.

AI-powered recruitment tools are revolutionizing how institutions attract and enroll undergraduate students. By leveraging AI-powered site search through Liaison Search and predictive modeling through Othot, colleges can identify and target prospective students more effectively. These tools analyze large amounts of data—from engagement patterns to demographic insights—thereby helping institutions refine their recruitment strategies and increase conversion rates.

In response to the Supreme Court’s decision limiting the use of race in admissions, AI has emerged as a vital tool for promoting equity in enrollment. Institutions are now using AI to analyze other crucial points in the enrollment funnel, ensuring support for diverse student populations. For example, AI-driven recruitment strategies can personalize outreach so that every student feels valued and understood for their unique experiences.

Successful implementation of AI in recruitment goes beyond data analysis. It creates opportunities for institutions to create meaningful connections with prospective students, aligning their goals and values with those of the institution.

The adoption of AI in education, particularly undergraduate programs, is dramatically reshaping how institutions operate, engage students, and drive success. From enhancing administrative efficiency to revolutionizing recruitment strategies, AI offers unparalleled opportunities to create personalized and impactful educational experiences.

Institutions ready to embrace these advancements today will not only stay competitive but also set the standard for the next generation of learners. Explore how Liaison’s innovative solutions, including AI-powered tools like Othot and Search, can help your institution lead the way in recruitment, retention, and student success. Contact us today.