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Watch Now: “GME Enrollment Management Demystified”

Laura Miller
May 17, 2021

A conversation with Erin O’Brien, Ph.D., University at Buffalo School of Management, The State University of New York

As the admission cycle for Fall 2021 programs rapidly winds to a close, several important issues loom large on the horizon. Fortunately, many schools are reporting positive traditional indicators for enrollment. Yet with uncertainty surrounding international student enrollment and the disruptive potential of new waves of pandemic rocking the world, the outlook for the upcoming Fall semester is anything but clear.

To make sense of recent events and explore how these topics may influence the future of management education, watch the on-demand BusinessCAS webinar, “GME Enrollment Management Demystified.”

Ensuring enrollment success

During this unscripted 30-minute conversation, Erin O’Brien, Ph.D. (Chief Enrollment and Marketing Officer at University at Buffalo School of Management, The State University of New York) and BusinessCAS Research Director Stephen Taylor address a wide range of issues, including:

  • Classroom and cohort planning in admissions
  • International student recruitment and yield
  • Recruitment and admission team structures
  • Enrollment progress-to-goal tracking and forecasting

Don’t miss it. Register now for “GME Enrollment Management Demystified.”

Laura Miller

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About Liaison

Over the last three decades, Liaison has helped over 31,000 programs on more than 1,000 campuses more effectively manage admissions through its Centralized Application Service (CAS™) technology and complementary application processing and support services. The higher education technology leader supports its partner institutions’ total enrollment goals by pairing CAS with its Enrollment Marketing (EM) platform as well as the recently acquired TargetX (CRM) and advanced analytics software Othot.