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Making Data-Driven Decisions in a Time of Crisis: The Postbaccalaureate Perspective

Laura Miller
May 18, 2020

Even before the COVID-19 pandemic, the world of higher education already struggled with several major crises this century, including the 2001 terrorist attacks, the 2003 SARS outbreak and the Great Recession of 2008. Unfortunately, history suggests the current crisis will not be the last one to influence the fortunes and plans of colleges, universities and their students.

On the bright side, ongoing economic turmoil could inspire greater interest in postbaccalaureate programs among those eager to boost their academic credentials in order to continue their education. Is your program doing everything in its power — including making data-driven decisions — to attract and enroll the them?

Listening to leaders

To learn the answer to that question, register now for Liaison’s free webinar, “Data-Driven Decisions in a Time of Crisis: Postbac in Fall 2020 and Beyondon Thursday, May 28 at 11:00 a.m. PT / 2:00 p.m. ET.

During this session, DeEttra Mulay (Director, Postbaccalaureate Premedical Program, Scripps College) and Caleb Marsh (Admissions Director, PreHealth Postbaccalaureate Programs, Temple University and PostBacCAS™ Advisory Board Member) will explore how program managers can position their institutions and students to successfully navigate the challenges ahead. They’ll also reveal findings from the first comprehensive annual report about postbac applicants.

Other topics on the agenda include:

  • Supporting current students.
  • Predicting yield.
  • Taking your admissions office online.
  • Reaching your next class of prospective students.
  • Maintaining a “big picture” perspective.
  • Using data to make better admissions decisions.

Panelists will also provide a demographic overview of PostBacCAS™, the Centralized Application Service (CAS™) for postbaccalaureate programs. PostBacCAS streamlines application review for participating programs by serving as a single portal for prospective students to apply to multiple career changer and grade enhancement programs.

To join this important conversation about preparing for the future of postbac admissions and education, register now to watch Data-Driven Decisions in a Time of Crisis: Postbac in Fall 2020 and Beyond.

Laura Miller

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About Liaison

Over the last three decades, Liaison has helped over 31,000 programs on more than 1,000 campuses more effectively manage admissions through its Centralized Application Service (CAS™) technology and complementary application processing and support services. The higher education technology leader supports its partner institutions’ total enrollment goals by pairing CAS with its Enrollment Marketing (EM) platform as well as the recently acquired TargetX (CRM) and advanced analytics software Othot.