Dear Colleagues,

At the start of the COVID-19 outbreak, I said that the well-being and safety of our teams, clients and communities are Liaison’s top priorities. With the recent murder of Mr. George Floyd, I want to emphasize that this applies beyond the global pandemic, because racism is a more dangerous, even farther-reaching illness than the Coronavirus is.

The good thing is that we do not have to wait for scientists or researchers to develop a vaccine or to tell us how to eradicate racism or solve the problems it has wrought. We, at Liaison, fiercely and unambiguously condemn the systemic racism that exists in this country, and around the world, as well as the covert, overt and unacceptable intolerance and bigotry that led to murder of Mr. Floyd.

What do we pledge to do next?

  • Speak up. When we see positive role models, we will celebrate them. We will pay attention to what is happening around us, and do our part to rally colleagues, partners and the world to drive positive change.
  • Donate. Because we believe in actions, not just words, Liaison has always been a significant donor to organizations that serve the higher calling of diversity, inclusion and equity. We are urging our employees to take advantage of our company’s match program to support organizations that align with these values, and we look forward to increasing our contributions to our partner organizations.
  • Believe. All human beings are born free and equal in dignity and rights. This has been Liaison’s credo since its foundation, and I am as committed now as I was then to see these values not only celebrated, but built into our company’s halls, doors, offices, initiatives, outcomes and future aspirations.

Black lives matter, in this country and around the world. We must, as one, stand for the practices and attitudes that will contribute to a thriving society that is based on equal opportunity, dignity and justice for all.

We are all affected, and we are all in this together.

George Haddad
Founder and CEO
Liaison International

Over the last three decades, Liaison has helped over 40,000 programs on more than 1,200 campuses more effectively manage admissions through its Centralized Application Service (CAS™) technology and complementary application processing and support services. The higher education technology leader supports its partner institutions’ total enrollment goals by pairing CAS with its Enrollment Marketing (EM) platform as well as the recently acquired TargetX (CRM) and advanced analytics software Othot.