Latest in Blog:
University Marketing vs. Enrollment Marketing: Why Your Strategy Needs a Specialized Focus
While university marketing builds the foundation of an institution’s reputation and long-term growth, enrollment marketing serves as the engine driving immediate recruitment results.
Optimizing Financial Aid and Student Success With Liaison Othot’s Analytics
Othot’s predictive models offer data-driven insights so institutions can anticipate student behavior and optimize resource allocation.
Upward Communication in Graduate Enrollment Management
When graduate admissions leaders foster relationships with senior administrators, they create an environment where open and honest dialogue can thrive.
Unlocking the Benefits of CRMs: A Path to Efficiency and Engagement
With predictive analytics and real-time data, CRMs let administrators identify trends, forecast shifts in student interest, and adjust recruitment strategies accordingly.
The Power of Predictive Insights With AI: Deliver the Right Message, Every Time
Liaison’s statistical models analyze historical enrollment data to predict which students are most likely to engage, apply, and ultimately enroll.
Amplifying Student Voices: The Top 5 Themes in Applicant Feedback
Liaison recently gathered feedback from graduate student focus groups to understand the roadblocks individuals encounter when applying to graduate school.
How to Recruit Prospective Students More Effectively With Liaison Search
Liaison Search equips institutions with the tools they need to connect with high-quality prospects, optimize outreach efforts, and achieve enrollment goals.
On-Demand Webinar: Understanding National Fall Enrollment Data and Adapting to a Changing Landscape
The Liaison–NASH partnership addresses increasing challenges in student mobility, legislative mandates, and system-wide data needs.
The End of Generic Outreach: Personalized Communication Is Key in Inbound and Outbound Recruiting
Liaison Search transforms recruitment by leveraging the benefits of personalization in marketing.
TOP 10 REASONS NOT TO JOIN GRADCAS
GradCAS helps enhance your institution’s brand by positioning your programs in a comprehensive, nationally recognized platform.
Get Ready to Ignite the Success of Future Generations at experience: LIAISON | San Antonio
Now in its fourth year, experience: LIAISON is a conference designed exclusively for admissions, enrollment, and student success professionals in higher education.
ADEA Honors Liaison Founder and CEO George Haddad With Gies Award for Eminence in Innovation
The honor recognizes Mr. Haddad’s transformative contributions to oral health and health professions enrollment management, as well as his decades-long commitment to advancing dental education through technology and innovation.
The Evolution of Student Recruitment: Meeting Gen Z Where They Are With Omnichannel Search
Liaison Search empowers institutions to implement omnichannel strategies by combining search engine optimization (SEO), search engine marketing (SEM), paid social, email, and print to create a seamless experience for students.
How Data-Driven Search Transforms Student Recruitment
Data-driven search strategies leverage advanced analytics and targeted data to identify and engage with the right students.
Top 5 Aid Optimization Insights for Financial Aid Awareness Month
Optimized models are designed to be able to incorporate additional data sources beyond traditional leveraging models.
Liaison Unveils New Intelligent Names Degree Intent Scores, Enhancing Predictive Power and Reach
The new Intelligent Names scoring model empowers colleges, universities, and education providers with deeper data-driven insights to achieve enrollment goals more effectively.
Personalized Communication Strategies That Drive Student Engagement in Higher Education
By delivering personalized, timely, and relevant messages through multiple channels, institutions can foster deeper connections and enhance student engagement in higher education.
Avoiding Marketing Pitfalls Pt. 3: Communicating to Everyone the Same Way
Hyper-segmentation is not about casting a wide net but rather creating smaller, targeted audiences with clear, actionable insights.
Making Higher Education More Affordable: The Role of Financial Aid Strategies
Managing financial aid optimization with Liaison's AI-powered Othot platform is a powerful way to make higher education more accessible while helping institutions achieve their objectives.
Aligning Student Goals With Academic Opportunities for Greater Community College Student Engagement
To focus on student-centered goals, community colleges should create clear, supportive routes to earning credentials and achieving career milestones.
How Metro State University Went From Fragmentation to Efficiency With GradCAS and BusinessCAS
The implementation of GradCAS and BusinessCAS yielded immediate and remarkable results for Metro State University.
How Community Colleges Can Simplify the Student Enrollment Process
By identifying obstacles early, colleges can guide students more effectively throughout the enrollment process, keeping them on track and engaged.
From Recruitment to Retention: The Impact of AI on Higher Education
Today’s higher education leaders have an unprecedented opportunity to foster greater student success and institutional growth by embracing AI as a tool to help inform their decisions.
How to Build a Dynamic Student Enrollment Plan That Thrives Amid Change
Strategic flexibility can make the difference between hitting enrollment targets and falling short. Institutions can take several steps to continuously refine their strategies.
Western Connecticut State University’s Strategic Enrollment Success: Leveraging TargetX and Othot
The strategic combination of Liaison's AI and CRM tools enabled WCSU to successfully identify areas of opportunity for more effective recruitment initiatives.
Moving Beyond New Year’s Resolutions to Embrace a Multi-Year Enrollment Strategy
Enrollment managers need to develop a wider multi-year strategy that includes tools with the ability to enable deeper, more highly data-informed fine tuning throughout any given cycle.
How to Recruit Undergraduate Students Who Persist
Creating detailed student personas—representations of ideal applicants based on real data—lets institutions tailor their outreach with pinpoint accuracy.
The Evolution of the Traditional Admissions Funnel: Adapting to a New Era
The modern admissions funnel is a dynamic, digital, and personalized journey.
Demystifying AI: A Guide to AI Literacy in Higher Education Enrollment Management
AI literacy is the ability to understand, evaluate, and responsibly use AI technologies.
Transforming Student Engagement: How AI Is Personalizing the Community College Experience
By analyzing individual data points, AI lets colleges transcend generic guidance, crafting a supportive and personalized environment that aligns with each student’s distinct journey.
Higher Education Budgeting Best Practices: A Guide for Enrollment Leaders
Institutional leaders should revisit projections frequently to adapt to changing circumstances—whether due to shifting market demands, enrollment trends, or goals.
AI Literacy in Higher Education: A Quick Guide (Infographic)
As AI continues to reshape higher education, institutions must prioritize AI literacy as part of their strategic vision.
From Spreadsheets to Strategy: Why a CRM is Essential for Community College Recruitment
CRMs facilitate comprehensive data collection, which is particularly valuable for community colleges where “stealth applicants”—students who apply without prior engagement—are common.
Top 4 Data-Driven Enrollment Management Strategies for 2025 and Beyond
AI’s predictive capabilities enable institutions to shift from merely leveraging data to fully optimizing resources and engagement strategies.
Avoiding Marketing Pitfalls Pt. 2—Putting Performance Over Preference
Rather than depending on broad, catch-all tactics, consider segmenting and microtargeting campaigns based on granular audience insights.
Data Literacy: A Key to Informed Campus Decisions
Campus leaders who foster data literacy are better positioned to make decisions that align with their institutional goals.
2024 IMPACT Grant
The IMPACT grant is an employee-funded initiative dedicated to helping our customers support the success of their students.
FAFSA Lessons Learned: How to Prepare for Better Outcomes This Year
After a tumultuous year in the higher ed financial aid world, colleges are hoping things go smoother with the rollout of the 2025-26 FAFSA.
“Beyond the Buzz” Webinar Wrap-Up: Harnessing the Power of AI in Higher Education
The landscape of higher ed is evolving rapidly, driven by the ability of artificial intelligence (AI). Are you harnessing the power of AI?
From Theory to Practice: How to Search for the Right Students at the Right Time
Liaison Search empowers colleges and universities to target high-quality prospects with an unprecedented level of focus.
The Importance of Strong Leadership in Graduate Enrollment Management
Strong leadership in graduate enrollment management is key to balancing rankings and revenue while adapting to evolving student preferences.
Liaison Appoints Todd Abbott as New VP of Business Development to Lead Growth Initiatives
Liaison appoints Todd Abbott as their newest Vice President of Business Development to lead growth initiatives and strategic partnerships.
Avoiding Marketing Pitfalls Pt. 1—Too Much Noise
Make sure your goals stay within reach and your marketing initiatives remain on target to avoid higher ed marketing pitfalls in 2024.
Liaison Intelligent Names Helps Kalamazoo Valley Community College “Identify the Right Population"
Kalamazoo Valley sought to reach adult learners, so they partnered with Liaison to utilize our Intelligent Names Explore solution.
The Higher Ed Community’s Practical, Tactical Challenges…and Hope for the Future
Join us in San Antonio next June for the next experience: LIAISON conference to witness the power of the higher ed community at work.
Empowering Student Success: The Transformative Partnership Between Liaison and the California State
Liaison and the CSU’s partnership enhances student success and transfer student admissions with tools like Transfer Planner.
Harnessing the Power of Data Analytics in Higher Education Admissions {Infographic}
Adopting holistic admissions processes in higher education is essential to ensuring equity and inclusivity. Now data analytics can help!
The Importance of Variable Print When Marketing a College or University
Traditional marketing methods like direct mail and variable print continue to play a crucial role in higher ed marketing campaigns.
The Numbers May Be Improving, But There’s a Long Way to Go
How can higher ed institutions meet upcoming enrollment goals when new student enrollments still fall below pre-pandemic levels? Learn more!
Modular education: Bridging the gap between academia and workforce demands
3 ways to help institutions understand how to strategically create, implement, and audit their modular education programs
Exploring the Future of AI in Higher Education: Transforming Admissions and Enrollment
AI integration in education can improve admissions and enrollment for higher ed institutions with enhanced decision making.
TargetX Premier Education
TargetX Premier Education is a live, immersive, and ongoing hands-on program in which learners actively engage with course leaders.
Leveraging AI for Student Retention: Strategies for Undergraduate Success
The application of AI in higher ed improves student success and retention strategies, identifying at-risk students and enhancing engagement.
How AI in College Admissions Can Streamline Processes and Enhance Enrollment
AI in college admissions streamlines processes, enhances recruitment, and personalizes student engagement for better outcomes.
The Case for Graduate Application Fees
The strategic use of application fees in GEM provides leaders data and insight into applicants’ intent and interest in a program.
Using Predictive Analytics for Student Success and Retention at Community Colleges
Explore how predictive analytics for student success and retention helps community colleges identify at-risk students early.
Data Readiness Checklist for Predictive AI in Higher Education (Infographic)
This data readiness checklist outlines the questions higher ed leaders should ask and how to prepare for using predictive analytics on campus.
Liaison Introduces Living Profile
Living Profile will transform how students showcase academic and extracurricular achievements and streamline their application processes.
Navigating the Data Deluge: Transforming College Admissions with Strategic Insights
College admissions data is abundant but fragmented. Organizing it into a unified system is key for actionable insights.
Bridging the Gap: Empowering Non-Traditional Students in Higher Education
Nontraditional students face distinct barriers to student success in higher ed, requiring institutions to tailor intervention strategies.
UK Government Proposes New Measures to Curb Student Visa Abuse
New measures to curb student visa abuse include stricter visa applications and increased penalties for institutions failing to comply.
Innovation in Inclusion: Redefining Equity in College Admissions After Affirmative Action
AI is at the forefront of reshaping how institutions approach equity in college admissions in the post-affirmative action era.
How MyLiaison Helps Overcome Challenges for International Students and U.S. Universities
MyLiaison is the ultimate guide for international students aiming to study in the U.S., offering visa help, academic success tips, and more!
Enhancing Graduate School Admissions With MyLiaison Solutions
MyLiaison helps institutions optimize the transition from undergrad to graduate school by streamlining the grad school application process.
Integrating AI Into the College Admissions Process
Holistic college admissions hinge on the implementation of AI in college admissions processes, such as evaluating academic metrics.
Liaison Unveils MyLiaison, a Student Centric Website for Bridging Education and Employment
MyLiaison is designed to redefine the journey from education to employment, offering undergraduate and graduate students a seamless pipeline.
How AI is Reshaping the Post-SCOTUS Admissions Landscape
With the Supreme Court decision ending affirmative action in higher ed, AI must become part of the admissions process to achieve equity.
AI Is No Longer on the Higher-Ed Horizon [Infographic]
Discover how Liaison Othot works with higher-ed institutions to deliver predictive insights about students and potential applicants.
How AI Can Boost Higher Ed Student Success Outside the Classroom
To employ more holistic reviews of your students, higher education institutions may turn to artificial intelligence to guide student success.
Celebrating Women in Tech at Liaison
Liaison gathered to celebrate women in tech as they featured this powerful panel of female executives on March 14.
How Should Higher Education Teams Adopt AI Into Their Staffing Processes?
Embracing AI implementation in education can optimize staffing processes and enhance efficiency. Here are some ways to use AI in staffing.
The Revolution of Graduate Student Search
Navigating how to use AI in higher education can be complex, but ethical AI development is key to successful and fair implementation.
What is Responsible AI and How Do We Lead With It?
Navigating how to use AI in higher education can be complex, but ethical AI development is key to successful and fair implementation.
Liaison Celebrates Employee Appreciation Day 2024
Every January, our +400 employees gather virtually and in person to celebrate the successes and accomplishments of the previous calendar year.
The Importance of Transparency in Education When Adopting AI
As the use of artificial intelligence in higher education increasingly shapes institutions, fostering transparency is essential.
Celebrating Black History: A Reading List to Educate and Inspire
Liaison is celebrating Black History Month 2024 by broadening our perspectives and fostering understanding through the power of literature.
Navigating the ISIR Delay: Strategic Steps for Higher Education Institutions
As higher education institutions navigate the ramifications of the ISIR delay, a proactive and strategic approach is paramount.
Hannah to Head University of Pittsburgh’s Responsible AI Advisory Board
President of Liaison's AI and Data Science solution is named as chairperson on the University of Pittsburgh's Responsible AI Advisory Board.
The Next Phase of the California State University’s Transfer Planner Launches Successfully
The next phase of The California State University's Transfer Planner launches successfully under a continued partnership with Liaison.
Hayley Wolf: The Next VP of Sales at Liaison
Hayley Wolf is named as the next vice president of sales at Liaison. Hayley joined Liaison in 2018 through the acquisition of TargetX.
90 Days In: Key Issues for Enrollment Managers
Sarah Coen outlines the key issues shaping the higher ed landscape and how she plans to combat them as Chief Growth Officer at Liaison.
Celebrating National First-Generation Student Day with a Liaison First-Gen Success Story
Liaison celebrates their very own First-Generation Student featuring David Poole, Managing Director of EngineeringCAS.
Relationship Building in Student Recruitment: Leveraging your WHY
Learn how to connect with prospective students by leveraging your institution's "Why" in your student recruitment marketing communications.
Honoring Veterans, Past and Present
Liaison celebrates Veteran's Day 2023 by showcasing veterans, past and present, who are nearest to our hearts.
New Liaison Survey Exposes Troubling Missed Opportunities in Higher Ed’s AI Strategy
The higher education landscape has never been more competitive. Colleges now close at a rate of one per week.
PostBacCAS Is a “Lifesaver”: How Two Programs are Doing More with Less
DeEttra Mulay and Joy Henderson discuss leveraging PostBacCAS for efficient admissions in their small teams, highlighting its impact on productivity and applicant management in a competitive educational marketplace.
Tap into the Power of Alumni to Build Your Enrollment Pipeline
For Catherine Chan, director of graduate admission at Pacific Lutheran University, the objective was clear: streamline the University’s admissions process and make it paperless.
Tap into the Power of Alumni to Build Your Enrollment Pipeline
Every day, enrollment leaders ask themselves: What untapped resources can we leverage to attract and retain students who will contribute to campus culture and achieve their academic objectives?
Update from Mollie Ballaro on How to Navigate the ISIR Delay
Facing delays in FAFSA processing, educational institutions are innovating and communicating effectively to support students and ensure stability.
3 Ways to Adapt to the Supreme Court Ruling on Affirmative Action
In response to the recent SCOTUS decision on affirmative action, higher education must adapt to maintain diversity and inclusivity while ensuring compliance.
Relationship Building in Student Recruitment: Leveraging your WHY
Highlighting the 'Why' in higher education marketing connects deeply with prospective students, fostering relationships based on shared values.
The Power of Holistic Review in Graduate Education
Holistic review, a mission-aligned admissions process, is gaining significant traction in higher education—especially in graduate admissions.
Ready. Set. Yield.
St. Cloud State Streamlines Admissions and Boosts Enrollments with Enrollment Marketing Overall Since Before the Pandemic.
Adapting to Email Changes Coming this February
In the ever-changing digital world, schools will face new challenges due to upcoming changes in popular email platforms like Yahoo and Google Mail.
Leveraging Advanced Analytics and AI for Holistic Admissions in Higher Education
In higher education, admissions processes have become the focal point for institutions facing challenges, some anticipated like the demographic cliff, and others, like COVID, unforeseen.
What it Means to Be Data-Informed in Strategic Enrollment Management
In today’s world of strategic enrollment management, traditional strategies have long resembled traditional marketing tactics.
A Day in the Life of Student Success With AI
The most valuable resource in Student Affairs is the staff who have dedicated their time and talent to supporting student success.
Ethical Considerations for AI in Higher Education: Ensuring Fairness and Transparency
As we step into 2024, the pervasive influence of AI is increasingly evident in nearly every aspect of our daily lives.
Overlooked No More 5 Must-Know African American Pioneers in Higher Education
African Americans played pivotal roles in shaping America’s higher education system.