Drive Better Business School Admissions Outcomes with BusinessCAS™

Jun 15, 2017

Admissions officers have long faced unpredictable enrollment levels, changing modes of delivering educational content and increasing demand for more career-ready graduates, among other challenges. On the business and management side specifically, the Graduate Management Admission Council (GMAC) reports that many graduate business programs are seeing increases in applications and demonstrating a willingness to change course to stay on the leading edge. Still, the traditional process for recruiting, enrolling and admitting best-fit students who will become global leaders can be painfully slow going.

That’s why we’re partnering with business leaders to develop the first of its kind Centralized Application Service (CAS™) for business schools, business leaders like Bob Alig, former executive vice president of GMAC and former director of MBA admissions and financial aid at The Wharton School.

BusinessCAS™ will draw upon our last two decades of experience developing admissions solutions and services, customized by discipline, for over 35 professional associations and educational organizations. The new service will bring a high level of efficiency, commitment to metrics and demand for ROI to business school admissions.

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Over the last three decades, Liaison has helped over 40,000 programs on more than 1,200 campuses more effectively manage admissions through its Centralized Application Service (CAS™) technology and complementary application processing and support services. The higher education technology leader supports its partner institutions’ total enrollment goals by pairing CAS with its Enrollment Marketing (EM) platform as well as the recently acquired TargetX (CRM) and advanced analytics software Othot.