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On-Demand Webinars

Past CAS See it in Action Demos

Here you will find recordings of our monthly Centralized Application Service (CAS) demos for EngineeringCAS, GradCAS, and BusinessCAS.

On-Demand Webinars

GME Perspectives: A Conversation with Caryn Beck-Dudley

Watch our lively and unscripted conversation with Caryn Beck-Dudley, President and CEO of AACSB. Caryn drew upon her extensive experience and unique vision to discuss some of the most interesting challenges facing graduate management education.

On-Demand Webinars

Vantage Points: ASEE’s Norman Fortenberry

Engineering education advocate Norman Fortenberry, Sc.D., shared his perspective on the future of engineering in this on-demand, 30-minute interview.

On-Demand Webinars

GME Perspectives: A Conversation with Rodney Alsup

As colleges look to rebound from the disruptions of the pandemic, how will business schools position themselves to evolve in order to meet the next round of challenges facing higher education?

On-Demand Webinars

Med School Admissions Deans Talk Challenges, Changes and Growth

While the Coronavirus pandemic remains on the forefront of everyone’s minds, the early days of 2021 have given us hope that we can see a light at the end of the tunnel. How are medical school admissions offices positioning themselves and their students for success in the coming year?

On-Demand Webinars

Achieving the Goal: Yielding in 2021 Registration

The yield game is now more powerful and important than ever. Your limited pool of students need to feel special, wanted and NEEDED. You can have the best inquiry, applicant, and accepted numbers – but the only number that affects the bottom line is the number coming to campus.

On-Demand Webinars

Target X Summit 365 Product Spotlight Series

Join us for our second Summit 365: Product Spotlight webinar where we’ll share what’s new and available to you now in your TargetX products and what’s to come!

On-Demand Webinars

GME Perspectives: Conversation with John Byrne

The first installment of our GME Perspectives Series kicks off with a lively, unscripted conversation between Poets&Quants Editor-in-Chief John Byrne and BusinessCAS Research Director Stephen Taylor. The two explore how business schools are changing in the wake of the pandemic, what we should consider when we look at popular rankings and how to advocate for the value of an MBA in today’s world.

On-Demand Webinars


Every level of higher education comes with its unique challenges — and in today’s highly interconnected world, the solutions to these problems will increasingly rely on cooperation that transcends traditional program delineations. Undergraduate leaders need better and more sophisticated tools to find best-fit students and support their persistence toward graduation. Meanwhile, graduate schools face pipeline worries that will only be exacerbated by the global pandemic and economic crisis. And yet, these two parts of the institution are often siloed.

On-Demand Webinars

Remapping Graduate Recruitment for 2021: Strategies to Identify and Engage New Applicant Pools

The “map” for graduate recruitment is changing. Even before the COVID-19 pandemic, international applications were declining in many fields, and travel restrictions to the United States signal this trend will continue into the foreseeable future. Institutions need to tap into new and more diverse domestic applicant pools as they adjust their recruitment strategies. How colleges and universities find their bearings and reorient to this new landscape will determine the health of graduate education in the years to come. Webinar provided by CGS and sponsored by Liaison.

On-Demand Webinars

5 Reasons to Re-Think Print!

It’s no surprise student recruitment has taken an interesting turn in light of the current pandemic. College fairs cancelled, limited inperson meetings, virtual info sessions, lack of test names – the list could go on. But, through this – even more engaging ways to reach students and families have emerged!

On-Demand Webinars

MAGS Fall Signature Event

While we can’t gather in person, it’s still important for our community to support and learn from one another. The Midwestern Association of Graduate Schools (MAGS) is presenting a Fall Signature Event that will explore strategies for communicating the public benefits of graduate education.

On-Demand Webinars

The Future Has Spoken: Listening to the Data to Drive Forward-Looking Strategies

Data is destiny, and it’s speaking to you right now. As engineering programs look to rebound from diminishing international applications and widespread economic uncertainty, the ability to recognize trends in real time and make strategic decisions has never been more urgent.

On-Demand Webinars

Today’s Higher Ed Challenges, Tomorrow’s Workforce Opportunities

Higher education is in a period of undeniable flux, partially in response to the global pandemic, but also due to trends that have culminated across several decades. This panel discussion brings together academic leaders and policy experts to examine how we can best address today’s most important challenges with an eye toward better preparing our students for lifelong success.


On-Demand Webinars

Navigating Change in Postbac Enrollment: Turning Today’s Challenges into Transformative Outcomes

Will the rising interest in medical disciplines carry postbac programs through these uncertain times, or will pipeline worries at the undergraduate level hurt enrollment? Questions like these were on everyone’s mind before the pandemic hit, and are now existential matters as programs attempt to navigate looming public health and economic crises. One thing is certain: in both the short- and long-term future, the ability to inform decisions with reliable and accurate data has never been more important. 

On-Demand Webinars

The HigherYield® Solution in Action: Harvard T.H. Chan School of Public Health

Learn more about how Harvard T. H. Chan School of Public Health is shifting strategies to generate leads for their graduate programs. We’ll take a deep dive into how the HigherYield Solution helped them strategically increase their lead pool. 


On-Demand Webinars

Back to B-School: What it Will Take to Thrive This Fall and Beyond

While none of us is certain what will happen in the coming months, we can’t sit and wait for the fall to come. In this session, GME enrollment leaders will share the insights and practices that are helping them get back to work and prepare for a successful 2020-2021 cycle. From returning the office safely, to adapting admissions practices to meet evolving public health guidelines, Texas A&M University’s Shannon Deer, Ph.D., and Kansas University’s Dee Steinle will discuss how they plan to maintain business continuity this fall.


On-Demand Webinars

Doing More with Data: Innovative Strategies to Inform Strategic Decision-Making

When faced with the challenges of reaching new applicant pools, the constraints of finite resources and a general lack of on-demand information, George Mason University’s School of Business took matters into their own hands. By adding a layer of consistency to their data and organizing it to reflect trends in real time, they improved their ability to make strategic decisions, advocate for their department and exceed their enrollment goals.

On-Demand Webinars

Reimagining Grad Student Recruitment: Lead Gen for 2021

There remains a lot of uncertainty for how student recruitment will unfold this fall, yet one thing is certain: schools need to look ahead to 2021 and deploy new ways to reach and engage prospective students. 


On-Demand Webinars

Thriving Together With EngineeringCAS™: A Powerful Resource for Uncertain Times

Liaison’s Centralized Application Service (CAS™) is an intuitive, flexible application with up-to-date visual insights into application and enrollment trends that actively targets your best-fit students. Through discipline-specific microsites that efficiently and effectively broadcast your program, applicants can quickly find and apply to multiple best-fit graduate schools through a single platform.
With application processing and support services, CAS streamlines admissions, encourages application completion and provides institution–student connection throughout the entire process.

On-Demand WebinarsRecruitment

Mission: Possible! Reimagining Your Fall Recruitment Strategy

There remains a lot of uncertainty for how student recruitment will unfold this fall. How will high schools reopen? What will college fairs look like? How will colleges obtain names of potential students with testing in question? Will college campuses be vibrant communities to showcase? One thing is certain: we need to look ahead to 2021 and deploy new ways to reach and engage prospective students. Join us for an exclusive interview with George Wolf, Vice President for Enrollment Management at Siena Heights. You’ll hear his thoughts on looking ahead to 2021, and how the traditional travel season needs to be replaced with new strategies.


On-Demand Webinars

Are Applicant Portfolios Here to Stay?

Today’s admissions processes don’t look like those from years past — or even those from earlier this year. Applicant portfolios are becoming an integral part of decision making in the context of virtual offices and changing test requirements. What will the post-pandemic use of applicant portfolios look like? Which way forward will best serve applicants and reviewers alike? During this session, panelists will explore these questions; discussing their current approach and ongoing plans to evaluate applicants with portfolio assessments. This webinar was presented as part of the Common App Virtual Summit on 6/4/20.

On-Demand Webinars

The HigherYield® Solution in Action: The University of Texas at Austin

In order to recruit best-fit students and achieve crucial class-building goals, you need to be able to deliver targeted, timely and highly personalized communications to prospective students. 

During this on-demand webinarparticipants describe in detail how The University of Texas at Austin Graduate School used HigherYield®, the comprehensive student recruitment and enrollment management tool created by Liaison and the Educational Testing Service (ETS), to: 

  • Plan and execute more effective outreach strategies using GRE and TOEFL name lists. 
  • Create recruitment campaigns to reach a diverse and targeted pool of applicants. 
  • Combine search criteria to identify and attract specific types of students, such as those categorized by their region of study and academic performance. 
  • Send students meaningful communications that are automated, targeted, trackable and can be delivered via multiple channels. 
On-Demand Webinars

Separating Fact from Fiction in Post-Pandemic GME Admissions

During this panel discussion, enrollment leaders facilitate a “true-or-false” quiz covering several topics graduate management education (GME) programs must navigate as we look toward a post-pandemic world. From new recruitment strategies, to pricing models, to admissions technology, panelists challenge conventional wisdom to predict necessary changes business schools will grapple with in order to thrive in the aftermath of COVID-19. Listen in for insights into what the GME landscape will look like in fall 2020 and beyond.

On-Demand Webinars

Student Recruitment in Times of Crisis: Creative Ways Forward

The renowned philosopher Plato, credited with founding the first university, profoundly said, “necessity is the mother of invention.” As we navigate through the current crisis and work to build a “new normal,” current realities leave us needing to explore creative ways to continue our collective mission of providing meaningful opportunities for education and learning. Join experts in the field of graduate education and recruitment as they candidly discuss how they are dealing with the current situation and the various ways they’ve found to overcome ever-growing hurdles.
On-Demand Webinars

Data-Driven Decisions in a Time of Crisis: Postbac in Fall 2020 and Beyond

Postbaccalaureate programs are tasked with planning around uncertainty in the fall while also adapting admissions processes to accommodate new public health guidelines. Questions these programs are facing include: How is your institution managing your current and admitted students? What will your institution do to identify and recruit a new cohort of students? How will the worsening economy impact yield? How does your program benchmark against a national data set?

During this session, program directors from Temple University and Scripps College will discuss their answers to these questions and explore how program managers can position their institutions and students to successfully navigate the challenges ahead. They’ll also reveal findings from the first ever, comprehensive annual report about postbac applicants.


On-Demand Webinars

COVID-19: A Midwestern Perspective

Join members of the Midwestern Association of Graduate Schools Executive Committee to discuss ongoing and future challenges for graduate programs as they deal with COVID-19. Topics will include planning for fall delivery with specific emphasis on ramifications for graduate education, strategies for engaging with graduate students in the virtual world, policy changes for admissions and academic performance, preparation and support for teaching assistants who must now offer remote instruction and adapting methods used for recruitment and yield.


On-Demand Webinars

The 3 Cs of Post-Pandemic Engineering Admissions

Engineering programs face unprecedented challenges in 2020 as public health, immigration and economic factors converge in a perfect storm for higher education. Where will your next class come from, and how will you reach prospective students?

During this session, our presenters will share the 3 Cs of post-pandemic engineering admissions (Continuity, Communication, Community) to help your program weather the current storm — and thrive in the years to come.

On-Demand WebinarsEnrollment

The Virtual Admissions Office

The coronavirus pandemic exposed how much admissions officers depend on in-person events to recruit prospective applicants and face-to-face committee meetings to select students. This spring has forced admissions officials to think differently about the way they work with their colleagues and how they interact with applicants from online meetings and document sharing and virtual open houses. Learn from experts in this webinar about how the fast pivot to remote work could lead to long-lasting changes in the admissions office.

On-Demand Webinars

The New May 1: Yield and Retention in 2020

Seeing yield clearly in 2020 became difficult when NACAC changed their code of ethics, and now the coronavirus has left the vision for fall enrollment more blurred than ever. Join us to hear from two seasoned enrollment professionals will share how they are re-creating the vision chart with no precedent, being innovative to impact both yield and retention to secure a solid class for fall.

On-Demand WebinarsEnrollment

Enrollment in the Time of Coronavirus: Managing Global Crises on Your Campus

During this session, our presenters discuss the Coronavirus pandemic with an eye toward learning how we can not only weather the current storm, but better prepare for the next global disruption.

On-Demand Webinars

Coronavirus and Beyond: Managing Global Crises on Your Campus

The session, which features insights from panelists Erin O’Brien, Ph.D. (University at Buffalo) and Monica Powell, Ph.D. (University of Texas, Dallas), will cover:

  • How the crisis could affect students’ ability to enroll in U.S. schools in time for the Fall 2020 semester.
  • How the repercussions could be felt throughout the U.S. higher education landscape.
  • How business school leaders are reacting to these developments as they continue to pursue their most important class-building goals.
  • How the GME community can develop new strategies for confronting an uncertain enrollment future by uniting in a quest to implement the best possible recruiting and class-building strategies.
On-Demand WebinarsAdmissions

The Future of Admissions

College admissions is bound by tradition — the recruitment cycle, the calendar of deadlines, even how institutions evaluate candidates. But the admissions and enrollment landscape is likely to change in the coming decade with shifting demographics, advancing technology and evolving institutional priorities. Learn from experts in this webinar about what’s on the horizon for admissions.

On-Demand Webinars

Fall in Love with Print

According to a recent Demand Metrics survey, 80% of people indicated direct mail improved their campaign performance. Learn how your peers are making a difference by incorporating print/direct mail in their student recruitment outreach.

On-Demand WebinarsRecruitment

Inside the 2019 Business School Inquiry Response Study

We visited web sites for 471 schools to evaluate how easy it was to request information then submitted forms and tracked communication for four weeks.

During this webinar, Monica Powell, senior associate dean and graduate dean of the University of Texas at Dallas Jindal School of Management, will join Robert Ruiz and Suzanne Sharp from Liaison to discuss the results of the study survey, including:

– How fast schools respond to a student inquiry (some didn’t respond at all!)
– What channels are used to engage student inquiries – and where several schools are missing an opportunity to stand out.
– What over 300 business schools are doing well as they communicate with students

On-Demand Webinars

Yielding in 2020 and Beyond within the NACAC Changes

Our panelists went on camera to share their responses to the recent changes to the NACAC code of ethics and discussed yield strategies for bringing in their next class. Additionally, live polls were launched asking the audience questions such as:

    • What are your primary concerns for the implications of the code of ethics changes?
    • Do you believe these changes will create increased competition for students later in the cycle?
    • What new strategies will you now initiate for yielding students?

Watch now to hear our panelists and learn how attendees responded!

On-Demand Webinars

Part-Time MBA and Online MBA Trends: What’s Changing, Who’s Being Innovative and What’s Happening in the Future?

During Part-Time MBA and Online MBA Trends: What’s Changing, Who’s Being Innovative and What’s Happening in the Future?, three business school leaders will share their own perspectives on the matter.

You’ll learn:

  • How data drives decisions in different markets and geographic locations.
  • What innovations drive enrollment in response to current trends.
  • Which statistics matter in the overall MBA market.
On-Demand Webinars

Postbac Today and Tomorrow: How Two Programs are Doing More with Less

Are your postbac programs prepared to navigate an increasingly competitive landscape? And are you looking for innovative ways to improve overall program administration?

During this webinar, two postbac program leaders will discuss how they’ve transformed operations at their institutions. They’ll share how they’ve embraced new strategies to fill seats with best-fit students, offering insight into:

  • Preparing program administrators and faculty for the challenges they expect to encounter in the next decade.
  • Adopting new technology that enables these professionals to do more with less.
  • Refining application processing to manage their budgets more effectively.
On-Demand WebinarsAdmissions

Build a Better Class on a Budget

On-Demand WebinarsRecruitment

5 Keys to a Successful Search

On-Demand WebinarsAdmissions

Transparency in Graduate Admissions

On-Demand WebinarsEnrollment

The Future of Yielding Accepted Students