TX_TargetX_Recruitment_Dashboard

Recruitment and admissions

Transform your enrollment management operations, shape your class, and power admissions productivity with intuitive, mobile-first functionality designed just for your needs.

Hear from our clients

Partnering with TargetX Premier Services to conduct expert training sessions helped us fine-tune what we were trying to achieve, identify where the gaps were between business decisions, and determine how the platform should be set up to support those goals.

Luis Franco UNT Dallas

Luis Franco University of North Texas at Dallas

Assistant Vice President for Enrollment Management and Executive Director for Undergraduate Admissions

55%

increase in email engagement

Convert more applications into deposited enrollments

With mobile-first technology solutions, TargetX Recruitment student enrollment management software lowers the barriers to entry for students during the admissions process and converts more prospects into applications. We know students increasingly use only their mobile phones to complete applications, so TargetX is designed to deliver a seamless experience across devices. TargetX Recruitment lets you review and manage submitted applications on the go with ease, leaving notes and scores for other reviewers to consider during the review process. Then, you can instantly post your admission decision with an interactive, customized student portal.

Features to amplify your staff's efficiency

Empower your admissions office to go paperless, aggregate data into one comprehensive view, and unify review processes with the TargetX Application Review tool.

Work remotely, independently, and paperlessly during application review season. With the TargetX Application Review tool, there’s no need to sort through piles of paper applications or carry heavy folders around with you during reading season— all application data is aggregated into a clean, comprehensive view that’s native to the CRM. Reviewers can view an applicant’s test scores, letters of recommendation, transcripts, and any other requirements all in one web-based interface while leaving comments and assigning scores to different sections according to your institution’s predefined rubric.

Evaluate and admit best-fit students with a streamlined review process. The TargetX Application Review tool allows you to create a data-driven review process based on your institution’s predefined scoring rubric and collaborate with ease to minimize mundane administrative work and enroll the strongest possible incoming class. During the implementation process, TargetX works with different departments on campus to identify and/or refine existing rating scales and sub-scores. Scoring and rating scales can be based on nearly any factor including program, application type, or staff reviewer (individually and/or by department). Applications will be assigned to readers using your school’s unique review process or auto-admitted based on predetermined criteria.

The TargetX Events module makes it easy to build eye-catching events, manage attendees, automate communication plans specific to your event type, and measure your success.

Build the perfect event, from promotion to registration, without designers or IT. Design eye-catching events like a pro and increase registration using our simple drag and drop editor. You can even build and promote events that contain sub-events or breakout sessions. Since 90% of today’s students are accessing the web via mobile, TargetX Events offers a mobile-first registration interface so students can sign up for any campus event from their smartphone without hassle. This also applies to off-campus events— using the location-based filtering tool, students can search, view, and register for events within their zip code or postal code.

Ditch the clipboard and highlighter— manage your attendees, your way. With real-time attendance notifications and waitlist tracking, you’ll be able to properly allocate resources to your event ahead of time. Plus, TargetX Events attaches individual QR codes to attendees’ registration confirmation to streamline the check-in process on the day of your event. No WiFi at the event’s location? No problem! Offline check-in is also supported by our event management tool, so you can kiss the ol’ clipboard and highlighter goodbye for good.

Save time and deliver a personal touch by automating all of your event communications. Send targeted communications to students that drive engagement from the moment they sign up for an event through follow up once the event has ended. You have the ability to create custom communication plans for each of your institution’s event types that include confirmation emails, reminder text messages, follow up surveys, and more.

Discover which events are working (and which aren’t) with robust event reporting. Measure the success of your events in real time with attendee tracking, lead capture, and powerful analytics. In addition to the pre-configured event report templates provided, staff members can easily create their own reports, dashboards, and filter views to determine the ROI of campus events. Spot trends and identify which events move the needle for students based on actual data, rather than guesswork, so you can fine-tune your event strategy or try something completely new.

Engage more students, drive application completion, and optimize admissions processes all in one place with the TargetX Online Application.

Improve the student experience with a seamless, mobile-first online application.

A recent Eduventures study found that 76% of students completed some portion of their admissions application on a mobile device. Our annual Social Admissions Report further uncovered that 13% of students actually completed the entire application on their mobile device. The TargetX Online Application is built mobile-first so students can easily access the interface and complete the application from their smartphone. Students have the flexibility to begin their application, save any progress, and return to complete remaining requirements from any device.

Increase application volume and drive application completion rates.

Supporting an online application that’s accessible across all platforms and device types allows students to go through the admissions and application process with ease. Plus, the TargetX Online Application’s native CRM configuration reduces the number of stealth applications that get lost in your admissions funnel— no need to manually collect applicant data from multiple sources. The minute a student begins an application, you can begin marketing to them since all completed information is automatically captured on that student’s record in the CRM. Effectively boost application completion by guiding students through the application process with the right messaging at the right time.

Optimize admissions processes with an app that’s easy to build, adjust, and maintain.

The intuitive, drag-and-drop application builder allows you to customize and brand the TargetX Online Application according to your institution’s guidelines, create conditional elements that relate to different programs’ unique requirements, and immediately access applicant data directly in the CRM. Staff can manage and make changes to fields at any time to update the application in real-time. Plus, application fees are supported with seamless integrations into your school’s payment vendor. In addition to online payments, you can enable fee waivers using simple form logic or discount codes.

Create a dynamic, personalized portal experience for students at any stage of their college journey.

The TargetX Portal is a mobile-first interface that’s easy to build and personalize, while being flexible enough to grow and change with students throughout the lifecycle.

The mobile-first, dynamic experience can change as students progress throughout the lifecycle.

The TargetX Portal allows you to create dynamic, personalized portal experiences for students at any stage of the constituent lifecycle. Portals can be created for prospective students, applicants, current students, and any other constituency managed within the CRM including, but not limited to parents, guidance counselors, and more. Providing portal content that’s based on a student’s unique interests from data collected within the CRM is a game changer for institutions looking to enhance the student experience and foster meaningful relationships. Best of all, the TargetX Portal is built 100% mobile-first, supporting a seamless, modern experience across all devices.

Drag and drop your way to beautiful, eye-catching portalswithout designers or IT.

Easily create professional-looking portals by dragging and dropping any field (or combination of fields) into our Portal Builder. Make your portal stand out by adding images, embedded video, or dedicated widgets for application status, requirements checklist management, and event management. You even have the ability to add multiple pages to a portal for even more personalization. There’s no need for knowledge of HTML code, so you can build a great portal experience for students without designers or help from IT— saving precious time and resources.

Coordinates multichannel communication strategies, including AI-powered content tools for generating, editing, and reusing content across campaigns.

TargetX’s email platform allows you to easily create dynamic email templates, hyper-segment your audience, automate communication flows, and optimize campaigns with real-time analytics.

Drag and drop your way to branded, mobile-friendly emails without designers or IT

Design eye-catching emails like a pro using our simple drag-and-drop editor. Customize email template layouts, add calls-to-action, drop in images, and even change colors to match your institution’s unique branding guidelines. Then, put your design to the test by previewing your email across multiple devices on your own— no need for designers or developers.

Segment your audience to add the level of personalization that students expect

Increase open rates and click-throughs with segmented communications that make students feel like more than just another {{first name}} merge field. Configure email campaigns using powerful audience segmentation based on almost any field or data point on a student’s record within the CRM. Leverage custom merge fields and conditional content blocks to insert individualized information such as application status or remaining checklist items for a more personal touch.

Automate email campaigns to consistently deliver the right message at the right time

Drive more conversions with less effort by fueling prospect nurturing efforts with robust email campaign automation. Build workflows based on specific enrollment criteria to send the right email at the right time for enhanced student engagement. For instance, you can easily create a workflow that automatically adds students to an applicant conversion drip campaign once they click the “Apply Now!” call to action within your admissions marketing email.

Discover what’s working (and what’s not) with built-in, real-time email analytics

Optimize email marketing campaigns with detailed engagement analytics. TargetX Email Campaign Intelligence Reports track open rates, click-throughs, precise links accessed at the recipient level, bounce rates and opt-outs. These metrics help you identify what your audience really cares about based on actual data, rather than guesswork, so you can adjust your strategy accordingly or try something completely new.

TargetX Engage facilitates the management of "walk-in" meetings at different locations across campus. Administrators can configure meeting rooms along with available damation messages and view their place on the waiting list. Advisors can easily manage their Engage meetings, take notes, and maintain a history of student meetings.

TargetX Engage has the following features:

- The Advisor Center (available via the Engage tab) displays the Rooms available for advising meetings. From here, you log in to view/edit Room Settings, add students to the queue, or view the current waiting list.

- Multiple Engage rooms can be created for different meeting reasons and used simultaneously depending on your business needs. For example, you might have a room for the Registrar's Office, with reasons like "Add/Drop classes" or "Change Major," and another room for Career Development with reasons like "Resume Review" or "Practice Interview." You can also define Hours of

Operation and specific locations for each room.

- The Check-in window is used to check in students, allowing the selection of an advisor and a reason for the meeting.

- The Kiosk/Waiting list is displayed in your reception area/waiting room so students can see their placement in the queue. When an advisor has "picked up" a meeting, the student's listing will display as "Ready." Once a session is started, the student is removed from the waiting list.

- The Advisor Room Queue is what advisors see when they log in to a specific room. From this view, they can add students, prioritize the list, and "pick up" their next meeting.

- Administrators can also set up an Engage site to facilitate an online appointment scheduling queue that allows students to sign up for Engage appointments from home unauthenticated.

- Review the Engage Staff Experience video and Engage Student Experience video to learn how to utilize the tool for both your staff and students.

- Advisors can add multiple students to an Engage meeting to create and manage group sessions.

Decisions based on actual data

TargetX Recruitment helps you make data-informed decisions. Aligned to your enrollment strategy and engaging students across the student lifecycle, TargetX leverages student data and insights from your campus Student Information System (SIS) and other platforms.

Advisor reviewing graduate programs with a student

Unified enrollment insights

This student enrollment management software enables you to create a single dashboard of students’ needs with a snapshot of all of a student’s data—from event registrations to communication touchpoints to financial aid information—all in the same place.

With data at your fingertips, you can easily build dynamic reports and generate actionable dashboards to analyze the success of new admissions and enrollment initiatives.

Applicant using Centralized Application Service

Elevated implementation support and premier managed services

From the moment you partner with us, Liaison Services will be with you each step of the way. Whether it’s through the implementation, training, continued support, or our managed services, you will engage with our team on a regular basis. Our focus is on empowering your team to succeed because your success is our priority.

Liaison is more than a solutions provider; we’re a partner for your success. We know that choosing a CRM solution is just the first step toward achieving your goals. Implementation Services is dedicated to ensuring that you and your team successfully achieve your recruitment and retention targets through our CRM solutions. We will challenge you to consider your business processes and whether they are operating as efficiently and effectively as possible. We will consult with you to ensure that the system is configured to meet your needs.

Other TargetX solutions

Marketing and communications

Attract your ideal students and streamline the admissions process with our mobile-first applications, personalized student portal, and custom communication tools.

Student engagement

Build strong relationships through tailored outreach and provide students with a seamless experience from inquiry to enrollment.

Insights and reporting

Make informed decisions with powerful analytics that provide insights across recruitment, admissions, and student engagement.

Request a demo of TargetX

TargetX FAQs

TargetX is a proud partner of Salesforce, and all TargetX CRM solutions are certified EDA core compatible. Salesforce supports higher education and nonprofits as the #1 CRM platform in the world. Visit the Salesforce AppExchange to find a community of partners that can further enhance your TargetX CRM and the student experience!

TargetX institutions have bi-directional integrations with student information systems like Banner, Colleague, PeopleSoft, PowerCampus, Jenzabar, and even homegrown or mainframe systems. TargetX also integrates with data management providers like Axiom to validate data accuracy, prevent duplicate records, and increase productivity.

TargetX integrates with common higher ed payment gateways including PayPal, TouchNet, Elavon, HigherOne/CASHNet, Nelnet, CyberSource, ACI/OPC, and many more. All payments collected through your preferred payment gateway are automatically recorded on the student record in the CRM.

TargetX provides functionality to directly load data and documents from online applications like the Common Application (SDS), CAS applications like GMAC (LOR), and statewide application services like ApplyTexas into the CRM. Many institutions choose to adopt the TargetX Online Application in addition to their centralized application to support an improved student experience.

TargetX provides pre-built file imports and releases for test score providers, including SAT, ACT, TOEFL, GMAT, GRE, Advanced Placement, and many more. TargetX also supports direct integration with Parchment for transcript management and offers imports for various search/marketing data providers such as NRCCUA, SSS, and Cappex.