Analytics Help Hampshire College Increase Enrollment by 61%

Apr 5, 2023

In the rolling hills of Amherst, Massachusetts, Hampshire College offers students a unique and unconventional liberal arts education. Founded in 1965 with a strong focus on diversity, students are encouraged to create their own academic paths through self-designed programs and innovative study. Not many schools like this exist.

About four years ago, Hampshire College was facing an uncertain future. With 20 first-year students, the school was in jeopardy of closing its doors.

Evaluating a strategy to move forward, Hampshire College turned to data and advanced analytics as a way to rebuild admissions. And it worked.

Using Liaison’s Othot prescriptive analytics platform, Hampshire College used the limited resources remaining to grow its applicant pool and increase enrollment in an amazing way. Enrollment has since returned to normal, and advanced analytics have become a core part of Hampshire’s decision-making process each year.

Othot has proved to be the cost-effective partner Hampshire College needed, enabling the admissions team to look toward future-proofing operations.

“After our first year with Othot in 2020, our enrollment jumped by 61% and the second year, by another 67%. We also saw 60% correlative growth in our applicant pool in those two years.”

Fumio Sugihara, Dean of Admissions and Financial Aid
Hampshire College

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Over the last three decades, Liaison has helped over 40,000 programs on more than 1,200 campuses more effectively manage admissions through its Centralized Application Service (CAS™) technology and complementary application processing and support services. The higher education technology leader supports its partner institutions’ total enrollment goals by pairing CAS with its Enrollment Marketing (EM) platform as well as the recently acquired TargetX (CRM) and advanced analytics software Othot.