Maximizing Prospective Student Engagement with Social Media

Apr 18, 2017

Technology is constantly evolving, changing the ways that your prospective students interact with information. What’s the best way to leverage tech to build the best class possible? These recent articles offer some insight into this trending topic in the world of recruitment marketing.

Engaging Prospective Students in Higher Education Social Media

According to the Pew Research Center, 71% of teens ages 13–17 use more than one social network site and most go online at once a day. This post shares how one university uses social media to effectively reach this always-online audience.

Social Media: You’re Probably Doing it Wrong
Inside Higher Ed

You’re on all the most popular platforms — Facebook, Twitter, even Snapchat — but are your prospective students actually engaged with your institution? In this article, IHE explores why going social is just half the battle and provides solid suggestions around things to consider if your effort is there but the engagement is lacking.

Snapchat: A Valuable Social Media Tool for Higher Education Marketing and Recruitment
Liaison’s Blog

A new study found that 77% of college students use Snapchat at least once a day, and it is one of the fastest growing trends in social media for ages 13-25. With over 26 million active users, Snapchat has enormous potential to reach and influence prospective students throughout each stage of the admissions process. We explore how you can start snapping your way towards your enrollment goals in this post.

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Over the last three decades, Liaison has helped over 40,000 programs on more than 1,200 campuses more effectively manage admissions through its Centralized Application Service (CAS™) technology and complementary application processing and support services. The higher education technology leader supports its partner institutions’ total enrollment goals by pairing CAS with its Enrollment Marketing (EM) platform as well as the recently acquired TargetX (CRM) and advanced analytics software Othot.