Enhancing Graduate School Admissions With MyLiaison Solutions

May 9, 2024

The transition from undergraduate to graduate education is a pivotal moment for students, marking a significant step in their academic and professional journeys. For enrollment and admissions professionals, this phase represents a unique opportunity to streamline processes, improve student engagement, and achieve key enrollment objectives. MyLiaison and its Centralized Application Service (CAS) offer distinct advantages to institutions looking to optimize these transitions and help students understand how to choose a graduate program. 

Streamlining the Grad School Application Process With CAS 

The application process is often the first major challenge of graduate school for prospective students and the institutions aiming to attract them. CAS simplifies this journey, providing a unified platform where students can manage and submit applications to multiple programs. This centralized approach reduces the administrative burden on students and admissions offices alike, allowing for a more efficient review process. For institutions, CAS offers a direct line to a broader pool of qualified candidates, enabling more strategic enrollment management. 

MyLiaison goes a step further by engaging prospective students earlier in their decision-making process. Unlike traditional application systems that only interact with students at the point of application, MyLiaison offers engagement opportunities much earlier. This proactive approach allows institutions to build relationships with potential applicants, providing them with valuable information about programs, faculty, and career outcomes that can influence their decision to apply. 

Aligning Academic and Career Goals With MyLiaison 

Choosing the right graduate program is a critical decision for students, with long-term implications for their careers. MyLiaison addresses this by offering comprehensive insights into over 1,200 institutions and their programs. This information helps students align their academic pursuits with their career objectives, ensuring they select programs that offer the best fit for their goals. 

For institutions, MyLiaison’s detailed program profiles and insights into career outcomes serve as powerful marketing tools, helping them differentiate their offerings and attract students who are more likely to thrive in their programs and contribute to the academic community. 

Demystifying Graduate School Financial Aid 

Financial considerations play a significant role in the decision to pursue graduate education. MyLiaison provides crucial guidance on navigating the complex landscape of graduate school financial aid, offering resources on scholarships, fellowships, grants, and loans. This support helps students make informed decisions about funding their education, reducing financial barriers to enrollment. 

Institutions benefit from MyLiaison’s financial aid resources by demonstrating their commitment to accessibility and student success. Providing clear, comprehensive information on funding options can enhance an institution’s appeal to prospective students, particularly those who may be deterred by the cost of graduate education. 

Facilitating Career Planning and Professional Development 

MyLiaison recognizes the importance of graduate education as a stepping stone to professional success. The platform offers extensive resources for career planning after a master’s degree or other graduate degree, helping students understand the ROI of their degrees and explore career paths. This focus on postgraduate outcomes not only aids students in their professional development, but also supports institutions in showcasing the value of their programs. 

Institutions can leverage MyLiaison’s career planning tools to reinforce the practical benefits of their programs. This alignment between academic offerings and career advancement supports enrollment goals by attracting students who are motivated by professional outcomes. 

MyLiaison: A Trusted Partner for Students and Higher Ed Institutions  

The transition from undergraduate to graduate studies is more than an academic progression; it’s an opportunity for institutions to enhance their enrollment strategies and build meaningful connections with future students. MyLiaison and CAS provide a dual approach to this challenge, offering solutions that benefit both students and institutions.  

By streamlining grad school application processes, providing valuable program insights, demystifying financial aid, and facilitating career planning, MyLiaison serves as a comprehensive partner for institutions aiming to attract and retain top talent in their graduate programs. Embracing MyLiaison as your strategic ally in academic and career success ensures a seamless and enriching journey for both students and institutions. 


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Over the last three decades, Liaison has helped over 40,000 programs on more than 1,200 campuses more effectively manage admissions through its Centralized Application Service (CAS™) technology and complementary application processing and support services. The higher education technology leader supports its partner institutions’ total enrollment goals by pairing CAS with its Enrollment Marketing (EM) platform as well as the recently acquired TargetX (CRM) and advanced analytics software Othot.