Devote a Day to Your Institution’s Excellence. Join us for experience: LIAISON | Boston.

May 16, 2022

Whether you want to catch a Red Sox game, some fresh seafood, or rays of sunshine, July is a great time to be in Boston. This year, higher-ed insiders also know that July 28 in Boston is the perfect day to discover and share game-changing insights about the application, enrollment, and retention trends echoing throughout their institutions. 

Start making your plans to join Liaison and your higher-ed peers from technology, recruiting, enrollment, and marketing at experience: LIAISON for an unforgettable one-day professional development and networking event. 

In the tradition of the Liaison User Conference, TargetX Summit, Othot Partner Experience, and EMP Summit, experience: LIAISON is an opportunity to learn about new strategies for enrollment success while getting acquainted—or reacquainted—with other higher-ed leaders and thinkers.

Here’s a sneak peek at what you can expect:

experience: What’s Ahead in Higher Ed
  • Tapping into the Trifecta: Integrating Marketing, Technology, and Expertise from Inquiry to Admission 
  • Seeing the Forest Through the Trees: Building Your Solutions Ecosystem 
  • Search & Rescue: Finding and Guiding Adult Learners Back to Campus 
  • A Climber’s Guide: How to Scale the Demographic Cliff
experience: Peer Perspectives
  • Leveling Up: Leveraging the Power of AI-based Advanced Analytics to Enhance your CRM Casting a Wider Net: Reeling in the Right Solutions to Expand Your Applicant Pool
  • Admissions By Design: Using Quantitative Analysis to Create Qualitative Campaigns 
  • From Form to Dorm: Student-centric Support from Application to Enrollment
experience: Trends and Trajectories
  • The Great Resignation: 3 Ways to Keep Your Student Affairs in Order 
  • Return on Investment: How to Show that Going to College is Still Worth It 
  • Secrets from Our Shoppers: How the Inquiry Experience Informs Application Outcomes 
  • Are You Ready for This? A User-Friendly Checklist to Assess Data Readiness
experience: Ed Talks
  • The Metrics in the Mirror: The Real-life Impact of Reflective Modeling 
  • Getting In: To Test or Not to Test? 
  • Managing Long-term Tensions: Issues to be Balanced, Not Problems to be Solved 
  • A Clear Call to Action: Equity, Access, and Innovation in Admissions Today
experience: Product Plans
  • The CAS ecosystem, including WebAdmit
  • Student Lifecycle Solutions, including TargetX, SlideRoom, EMP and Admissions by Liaison
  • The Liaison Analytics Suite, including Othot, Analytics by Liaison, TargetX Insights and more

This special Boston event is the first in an exclusive regional experience: LIAISON series so if you can’t join us on July 28th, stay tuned for other announcements about additional dates in Chicago, Atlanta, Seattle, and Anaheim.

You can learn more here.


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Over the last three decades, Liaison has helped over 40,000 programs on more than 1,200 campuses more effectively manage admissions through its Centralized Application Service (CAS™) technology and complementary application processing and support services. The higher education technology leader supports its partner institutions’ total enrollment goals by pairing CAS with its Enrollment Marketing (EM) platform as well as the recently acquired TargetX (CRM) and advanced analytics software Othot.