CAPCSD Grows a Community with CSDCAS™

Before Megan Woods assumed the role of Director of Centralized Admissions at the Council of Academic Programs in Communications Sciences and Disorders (CAPCSD) in 2018, the organization relied on an internal advisory board to oversee its Liaison-powered online admissions portal, CSDCAS™, the Centralized Application Service Read More

Utilizing Your Current Students as Marketing Influencers

Stop bragging about your accomplished alumni and start connecting current students to prospects! Go back ten years, and you’ll find college search brochures highlighting alumni celebrities and famous guest speakers. While parents and students may still be impressed with the alumni base, influencer marketing is Read More

Going Global: Smarter International Recruitment with the HigherYield™ Solution

It’s no secret. International enrollment in the United States has declined over the past few years. While America is still the hottest destination for graduate and undergraduate students from other countries, the number of students enrolling for the first time experienced a 6.6% drop in Read More

Recruiting for Diverse Graduate Programs: Examples from the Field

Most institutions of higher education see attracting diverse applicants as an important goal. While diversity recruiting is a challenge at all levels, graduate programs must contend with smaller pools of eligible students to draw upon than their undergraduate counterparts. Still, efforts to increase diversity have Read More

Making the Case for CAS™: CSWE Shares Insights on Recruiting Programs to Join SocialWorkCAS™

Heather Marshall has served as Director of SocialWorkCAS™ and Student Initiatives at the Council on Social Work Education (CSWE) since mid-2016. Responsible for recruiting new programs to join Liaison’s SocialWorkCAS, the Centralized Application Service (CAS™) for graduate social work programs, she recently spoke to Liaison Read More

Growing Success: APTA Embraces Its CASs, Prepares to Launch Another

As Director of Centralized Application Services and Student Recruitment at the American Physical Therapy Association (APTA), Ryan Bannister oversees that organization’s Liaison-powered Physical Therapist Centralized Application Service (PTCAS™), its Residency and Fellowship Physical Therapist Centralized Application Service (RF-PTCAS™) and its soon-to-be launched Physical Therapist Assistant Read More

What Does APA See in PSYCAS™? “An Expansive Set of Solutions for Applicants and Programs”

Daniel S. Michalski, Ph.D., is the Associate Director for Graduate and Postgraduate Education & Training at the American Psychological Association (APA). In that role, he oversees the recruiting of college and university psychology programs to participate in PSYCAS™, the Centralized Application Service (CAS™) for graduate Read More

Lessons Learned from the “This is Public Health” Public Awareness Campaign: Attracting Prospective Students

The public health field had a problem some academic disciplines understand all too well: prospective students didn’t fully understand what public health workers do. So, in 2008, the Association of Schools and Programs of Public Health (ASPPH) started the “This is Public Health” (TIPH) campaign Read More

Penn State MBA Admissions Director on GMAC Survey and Growth Strategies

After the release of the 2018 Application Trends Survey Report from GMAC, Liaison International’s Bob Alig talked to Michael Waldhier — admissions director of the Smeal College of Business at Penn State and a member of Liaison’s BusinessCASTM advisory board — about how Penn State had anticipated years ago Read More

Recruiting Generation Z

Today’s high school graduates are part of a new generation. After decades of recruiting Millennials, admissions teams must adjust their strategies to resonate with Generation Z: those born after 1997. These students have different values than previous generations; to effectively attract this population, schools must Read More