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The New Realities of Today’s Grad Student Recruitment Messaging: Seven Insights From the 2019 NAGAP Inquiry Response Project

Every year since 2016, Liaison has conducted studies that involve submitting inquiry forms to hundreds of schools and then tracking the schools’ responsiveness to those inquiries. Data collected includes information about the timing, methods and types of responses received. The purpose is to uncover trends Read More

Confuse Them at Your Own Risk: How Gen Z Students Differ From Millennials

If you want to come across as outdated, out of touch and unconcerned about the future of your college or university, just work with your “Generation Z” applicants the same way you’ve been interacting with millennials. Of course, a better strategy would be to recognize Read More

Dr. Lucinda Maine and AACP: Implementing a Transformative Vision for Pharmacy Education and Practice

During her nearly three decades holding senior leadership roles for professional associations in the pharmacy discipline, Dr. Lucinda Maine has both witnessed and helped drive the sweeping transformation of the field as a whole, and more specifically, its educational model. Since Dr. Maine began her Read More

How to Make ‘Affordability’ More Apparent

Let’s face it, 2020 has been a historically challenging year in recruitment marketing. Before the COVID-19 pandemic turned our lives upside down, the NACAC Code of Ethics was revised to increase competition between higher education institutions nationwide. On top of all that, colleges and universities Read More

From Business Schools to Boardrooms, a Proactive Approach will Advance Gender Equity

Originally published in Diverse: Issues in Higher Education By Erin K. O’Brien, assistant dean and chief enrollment officer for the University at Buffalo School of Management and a member of Liaison's BusinessCAS Advisory Board [caption id="attachment_18858" align="aligncenter" width="640"] Three UB students work with Stitch Buffalo, Read More

Norman Fortenberry on Re-engineering Education

A Q&A with the American Society for Engineering Education’s Executive Director Norman Fortenberry Liaison’s Executive Director of Association Partnerships Ron Hyman recently asked Norman Fortenberry, Executive Director of the American Society for Engineering Education (ASEE), for his insight into how he and his colleagues are Read More

Knowledge vs. Job Preparation: Is Your Program Teaching Students What Their Future Employers Will Expect Them to Know?

According to a report released by the University of California, Los Angeles (UCLA), in 2019, 85% of freshmen said that being able to get a better job was a “very important” factor in their decision to attend college. That outranked all other considerations, including gaining Read More

Four Tips to Develop a More Effective Drive-To-Apply Strategy

There is a shift happening in higher education. Between the changes made to the NACAC Code of Ethics and national college enrollment down for the eighth straight year, full-funnel student recruitment is more challenging than ever. High school guidance counselors and parents of prospective students Read More

Lights, Camera, Engineering! $3,000 Prize for Best Student Video

Every engineering student has a story to tell about why they chose to pursue a career in the profession. This year, the student (or team) who does the best job of telling that story in a 90-second video will win a $3,000 cash prize and Read More

Top Recommendations for Improving Your International Recruitment Strategy

After growing for decades, the number of international students applying to and enrolling in U.S. undergraduate and graduate academic programs has declined in recent years. As a result, U.S. schools must implement more robust and successful international recruitment strategies if they expect to continue attracting Read More

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