Recruiting Generation Z

Today’s high school graduates are part of a new generation. After decades of recruiting Millennials, admissions teams must adjust their strategies to resonate with Generation Z: those born after 1997. These students have different values than previous generations; to effectively attract this population, schools must Read More

Rethinking the Viewbook for More Effective Recruiting

Once upon a time, the viewbook was the star of admissions publications. It functioned as The Complete Guide to Your Institution for Prospective Students, describing every academic program, athletic team, student organization, facility and support service on campus in great detail. Viewbooks were costly to Read More

Getting Smarter About Phone Use in Student Recruitment

According to the Pew Research Center, almost everyone in the U.S. aged 18-19 has a cell phone and 94% of those devices are smartphones. With this in mind, it makes sense to incorporate phone outreach into your recruiting efforts. Considering the myriad ways people use Read More

Increase Yield with Innovative Direct Mail Campaigns

It is true that today’s undergraduates are digital natives, surrounded by technology since birth. However, the notion that digital communication eliminates the need for other channels — especially direct mail — has been proven false. Our clients repeatedly draw on the power of direct mail Read More

Evolving College Recruiting in the Health Professions: Lessons from Dental Programs

Many colleges and universities are struggling to attract and retain students — especially in the health professions, which typically require ongoing education and advanced degrees. In addition to challenges such as declining birth rates and an improving economy reducing the impetus for older students to Read More

3 Tips to Stretch Your Recruitment Marketing Resources

Peru State College was Nebraska’s first college, originally established in 1867 as a teacher training school with one building and 60 students. Since then, it has transformed into a state-of-the-art institution that offers diverse educational programs to 2,400 students. Despite its small size, Peru State Read More

Recruiting for Diverse Graduate Programs: Examples from the Field

Most institutions of higher education see attracting diverse applicants as an important goal. While diversity recruiting is a challenge at all levels, graduate programs must contend with smaller pools of eligible students to draw upon than their undergraduate counterparts. Still, efforts to increase diversity have Read More

Leveraging the “What” to Engage Prospective Students

What do your students expect? In a previous post, we covered the secret to crafting an effective graduate student engagement strategy: leveraging the 4 Ws to recruit best-fit students. Now, let's explore the What. You know what you expect from prospective graduate students. Now it’s Read More