What Does APA See in PSYCAS™? “An Expansive Set of Solutions for Applicants and Programs”

Daniel S. Michalski, Ph.D., is the Associate Director for Graduate and Postgraduate Education & Training at the American Psychological Association (APA). In that role, he oversees the recruiting of college and university psychology programs to participate in PSYCAS™, the Centralized Application Service (CAS™) for graduate Read More

Lessons Learned from the “This is Public Health” Public Awareness Campaign: Attracting Prospective Students

The public health field had a problem some academic disciplines understand all too well: prospective students didn’t fully understand what public health workers do. So, in 2008, the Association of Schools and Programs of Public Health (ASPPH) started the “This is Public Health” (TIPH) campaign Read More

Penn State MBA Admissions Director on GMAC Survey and Growth Strategies

After the release of the 2018 Application Trends Survey Report from GMAC, Liaison International’s Bob Alig talked to Michael Waldhier — admissions director of the Smeal College of Business at Penn State and a member of Liaison’s BusinessCASTM advisory board — about how Penn State had anticipated years ago Read More

Recruiting Generation Z

Today’s high school graduates are part of a new generation. After decades of recruiting Millennials, admissions teams must adjust their strategies to resonate with Generation Z: those born after 1997. These students have different values than previous generations; to effectively attract this population, schools must Read More

Rethinking the Viewbook for More Effective Recruiting

Once upon a time, the viewbook was the star of admissions publications. It functioned as The Complete Guide to Your Institution for Prospective Students, describing every academic program, athletic team, student organization, facility and support service on campus in great detail. Viewbooks were costly to Read More

Getting Smarter About Phone Use in Student Recruitment

According to the Pew Research Center, almost everyone in the U.S. aged 18-19 has a cell phone and 94% of those devices are smartphones. With this in mind, it makes sense to incorporate phone outreach into your recruiting efforts. Considering the myriad ways people use Read More

Increase Yield with Innovative Direct Mail Campaigns

It is true that today’s undergraduates are digital natives, surrounded by technology since birth. However, the notion that digital communication eliminates the need for other channels — especially direct mail — has been proven false. Our clients repeatedly draw on the power of direct mail Read More

Evolving College Recruiting in the Health Professions: Lessons from Dental Programs

Many colleges and universities are struggling to attract and retain students — especially in the health professions, which typically require ongoing education and advanced degrees. In addition to challenges such as declining birth rates and an improving economy reducing the impetus for older students to Read More

3 Tips to Stretch Your Recruitment Marketing Resources

Peru State College was Nebraska’s first college, originally established in 1867 as a teacher training school with one building and 60 students. Since then, it has transformed into a state-of-the-art institution that offers diverse educational programs to 2,400 students. Despite its small size, Peru State Read More

Leveraging the “What” to Engage Prospective Students

What do your students expect? In a previous post, we covered the secret to crafting an effective graduate student engagement strategy: leveraging the 4 Ws to recruit best-fit students. Now, let's explore the What. You know what you expect from prospective graduate students. Now it’s Read More