Liaison Academy Sets Admissions Officers Up for Success

As an admissions professional, you face new obstacles every day as you respond to applicants’ changing expectations and are introduced to new technologies that, when used correctly, can help meet your institutions’ strategic goals. Over the last two and a half years, Liaison has assembled Read More

New EMP Features Help Users Work More Effectively

A few enhancements to Liaison’s Enrollment Marketing Platform (EMP™) make it easier than ever to create, track, organize and optimize your campaigns and communications programs. Managing multiple campaigns with complex decision trees can be challenging — that’s why we’re always looking for ways to improve Read More

Explore Better Ways to Evaluate Applicants with Letters by Liaison

By Karen Jacobs, Liaison's Vice President of Client Success The methods that schools use to evaluate applicants have changed dramatically in recent years — the importance of grades and test scores is waning as schools attempt to gain a more holistic view of each student's Read More

2017: A Year in Review

As we prepare for what 2018 will bring, we're excited to look back on all that happened in 2017. Liaison began the year with the relaunch of in February. The site, which was previously managed by ADEA, is one of Google’s most searched sites Read More

The Future of Viewbooks — It’s Here.

20 years ago, a traditional college viewbook was comprised of 30 pages that covered anything and everything that a prospective student might want to know about the school. Excluding writing and design costs, printing 15,000 copies of these viewbooks would cost $5 per book, plus Read More

Applying to Cal State? Do it By November 20 and You Could Win $5,000

The early bird gets the worm… and a chance at $5,000! There are many benefits to submitting your college application early. More time to perfect each component. Less procrastination stress from a looming deadline. Liaison International and the California State University (CSU) are giving you Read More

Become the Superhero of your Admissions Office at AACRAO SEM

Each year, hundreds of higher education professionals gather at the AACRAO SEM Conference for unique training opportunities and speaking sessions that focus on enrollment management, student services and technology. This year’s conference will be held at the JW Marriott Phoenix Desert Ridge Resort & Spa Read More

APPIC’s Ten Year Partnership with Liaison Inspired by Tech Company’s People

Ten years ago this year, the Association of Psychology Postdoctoral and Internship Centers (APPIC) began a partnership with Liaison International that it continues to expand upon to this day. On paper, the partnership began in 2007, but in reality APPIC’s relationship with Liaison began even Read More

Franklin Pierce and Yale Recognized with 2017 EMP Most Innovative Campaign Awards

Earlier this month, admissions and association representatives gathered in Boston for the 4th Annual EMP Summit, dedicating two days to networking, collaborating and exploring better ways to engage prospective students. Liaison took the opportunity to highlight novel enrollment marketing strategies by presenting its EMP Most Read More

Liaison Announces The Common Application’s Jenny Rickard as EMP Summit Keynote Speaker

The Common Application’s CEO to Set the Tone for Event Focused on Technology-driven Evolution of College Admissions Every summer, Liaison International hosts its association and higher education institution partners for two days of sharing best practices around recruitment and enrollment marketing. Taking place in Boston Read More