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Making Data-Driven Decisions in a Time of Crisis: The Postbaccalaureate Perspective

Even before the COVID-19 pandemic, the world of higher education already struggled with several major crises this century, including the 2001 terrorist attacks, the 2003 SARS outbreak and the Great Recession of 2008. Unfortunately, history suggests the current crisis will not be the last one Read More

The 3 Cs of Post-Pandemic Engineering Admissions

Higher education in general, and engineering programs in particular, face unprecedented challenges in 2020 as public health, immigration and economic factors converge in a perfect storm that clouds the outlook for recruiting, admissions and enrollment. To help programs weather the current crisis and thrive in Read More

Separating Fact from Fiction in Post-Pandemic GME Admissions

What will the world of graduate management education (GME) admissions look like after the COVID-19 pandemic has receded? How can your institution anticipate those changes and prepare for them? Liaison’s recent interactive panel discussion, “Separating Fact from Fiction in Post-Pandemic GME Admissions,” featured enrollment professionals Read More

May 1st Now and Then: What’s Changed in the World of College Admissions

Until this year, the first of May was the date when admissions professionals could finally see a relatively clear picture of what their incoming fall classes would look like. By May 1st, most students had made commitments and paid deposits. Admissions leaders, in turn, were Read More

Discover What Your Peers are Doing in “The Virtual Admissions Office”

Just a few months ago, it would have been inconceivable to most college and university admissions leaders that their teams would be working remotely to enroll students for the upcoming fall semester. Their ability to do so, however, raises important new questions about the best Read More

Making Sense of Part-Time and Online MBA Enrollment Trends: Three Experts Weigh In

Whether you look at data coming from individual business schools or research agencies offering a nationwide perspective on admissions trends, there’s no denying the fact that the growing popularity of online MBA programs has generally resulted in declining enrollment at traditional part-time MBA programs in Read More

Understanding the New “Normal” for Graduate School Admissions

For obvious reasons, everyone in the world of graduate-level higher education is talking about the new "normal” of recruiting and admissions and what it means for the future of their programs and institutions. Yet nothing really seems normal yet. However, one thing has become clear: Read More

PostBacCAS Is a “Lifesaver”: How Two Programs are Doing More with Less

Even before the Coronavirus (COVID-19) outbreak, DeEttra Mulay, director of the Post-Baccalaureate Premedical Program at Scripps College in Claremont, California knew all too well how difficult it can be to oversee recruiting and application processes in a busy admissions office. Fortunately, she also has a Read More

Enrollment in the Time of Coronavirus

On April 16, Liaison  hosted a webinar — “Enrollment in the Time of Coronavirus: Managing Global Crises on Your Campus” — in which admissions leaders from three schools shared ideas and answered questions about how recruitment has changed as a result of the COVID-19 pandemic. Read More

The HigherYield® Solution in Action: The University of Texas at Austin

Gone are the days when admissions professionals could simply purchase massive lists of names and launch generic outreach campaigns in order to recruit students and achieve crucial class-building goals. Instead, you now need to implement a simple and efficient solution that is both cost effective Read More