Become the Superhero of your Admissions Office at AACRAO SEM

Each year, hundreds of higher education professionals gather at the AACRAO SEM Conference for unique training opportunities and speaking sessions that focus on enrollment management, student services and technology. This year’s conference will be held at the JW Marriott Phoenix Desert Ridge Resort & Spa Read More

Leveraging the “When” to Engage Prospective Students

When are students interacting with you? In previous posts, we covered the secret to crafting an effective graduate student engagement strategy: leveraging the 4 Ws to recruit best-fit students. We've gone over the Who, What and Why in great detail and that leaves us with Read More

Leveraging the “Why” to Recruit Best-Fit Students

Why does what works work? We know there's more than one "W" to consider when crafting an effective graduate student engagement strategy. We're familiar with the role of the What. Next up: the Why. These days there are so many social media tools, apps and Read More

Leveraging the “What” to Engage Prospective Students

What do your students expect? In a previous post, we covered the secret to crafting an effective graduate student engagement strategy: leveraging the 4 Ws to recruit best-fit students. Now, let's explore the What. You know what you expect from prospective graduate students. Now it’s Read More

Franklin Pierce and Yale Recognized with 2017 EMP Most Innovative Campaign Awards

Earlier this month, admissions and association representatives gathered in Boston for the 4th Annual EMP Summit, dedicating two days to networking, collaborating and exploring better ways to engage prospective students. Liaison took the opportunity to highlight novel enrollment marketing strategies by presenting its EMP Most Read More

Creating an Effective Graduate Student Engagement Strategy

Leveraging the 4 Ws to Recruit Best-Fit Students For-profit businesses, nonprofit organizations, schools and graduate programs have one goal in common: Finding and implementing new — and better — ways to engage their target audience. As proof, look no further than the seemingly endless array Read More

The Future of the College Application

Preparation for this year's EMP Summit has us thinking: How we interact with prospective students has changed. Shouldn’t the college application change, too? We’re no futurists, but we’ve spent more than two decades helping over 7,000 programs on over 800 campuses navigate an evolving admissions landscape. Read More

The Difference: It’s in the Data

According to The American Freshman: National Norms Fall 2016, the cost of higher ed is strongly influencing which schools first-generation students choose. Students who are the first in their immediate family to go to college are nearly as likely to be accepted to their first-choice Read More

The Reality of Admissions at Siena Heights University

Spotlight on George Wolf, VP for Enrollment Management George Wolf was a recent college graduate when the provost of his alma mater, Kentucky Wesleyan, approached him about an open position in the admissions office. Over 20 years later, Wolf is Vice President for Enrollment Management Read More

The Reality of Admissions

This Week: What’s Up and What’s Next? The beginning of the calendar year means early-decision results have been mailed and the application season is in full swing. What's up and what's next as we embark on a new year and build our next classes? These Read More

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