Say YES to Yield Events

5 Ways to Get Families Buzzing About Admitted Students Day Out of all the campus-wide events hosted each year, Admitted Students Day sits at the top. While Open House events in the fall may encourage students to apply, Admitted Students Days can entice your best-fit Read More

Liaison’s EMP™ is Rebuilding the Financial Aid Award Letter: One Institution at a Time

Imagine purchasing a car without a full explanation of the total cost. Or booking a family vacation to Disney World without a budget. Would you agree to a mortgage payment on a new home if you were unclear on the bottom line? When it comes Read More

Missouri State University Dean of the Graduate College and Director of Graduate Enrollment Management Discuss Streamlining Admissions to Overcome Enrollment Challenges

Liaison’s Laura Nicole Miller recently sat down with Missouri State University’s Associate Provost and Dean of the Graduate College Dr. Julie Masterson and Director of Graduate Enrollment Management Stephanie Praschan. Read on to hear how Missouri State is addressing their most pressing admissions and recruitment Read More

Penn State MBA Admissions Director on GMAC Survey and Growth Strategies

After the release of the 2018 Application Trends Survey Report from GMAC, Liaison International’s Bob Alig talked to Michael Waldhier — admissions director of the Smeal College of Business at Penn State and a member of Liaison’s BusinessCASTM advisory board — about how Penn State had anticipated years ago Read More

Become the Superhero of your Admissions Office at AACRAO SEM

Each year, hundreds of higher education professionals gather at the AACRAO SEM Conference for unique training opportunities and speaking sessions that focus on enrollment management, student services and technology. This year’s conference will be held at the JW Marriott Phoenix Desert Ridge Resort & Spa Read More

Leveraging the “When” to Engage Prospective Students

When are students interacting with you? In previous posts, we covered the secret to crafting an effective graduate student engagement strategy: leveraging the 4 Ws to recruit best-fit students. We've gone over the Who, What and Why in great detail and that leaves us with Read More

Leveraging the “Why” to Recruit Best-Fit Students

Why does what works work? We know there's more than one "W" to consider when crafting an effective graduate student engagement strategy. We're familiar with the role of the What. Next up: the Why. These days there are so many social media tools, apps and Read More

Leveraging the “What” to Engage Prospective Students

What do your students expect? In a previous post, we covered the secret to crafting an effective graduate student engagement strategy: leveraging the 4 Ws to recruit best-fit students. Now, let's explore the What. You know what you expect from prospective graduate students. Now it’s Read More

Franklin Pierce and Yale Recognized with 2017 EMP Most Innovative Campaign Awards

Earlier this month, admissions and association representatives gathered in Boston for the 4th Annual EMP Summit, dedicating two days to networking, collaborating and exploring better ways to engage prospective students. Liaison took the opportunity to highlight novel enrollment marketing strategies by presenting its EMP Most Read More

Creating an Effective Graduate Student Engagement Strategy

Leveraging the 4 Ws to Recruit Best-Fit Students For-profit businesses, nonprofit organizations, schools and graduate programs have one goal in common: Finding and implementing new — and better — ways to engage their target audience. As proof, look no further than the seemingly endless array Read More

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