Build a Better Orientation: Prevent Melt Through Better Marketing

It’s true — students are still excited for the face-to-face interactions during first-year orientation! These valuable anti-melt events act as the final stage of transformation from high school caterpillar to college butterfly. They are designed to introduce students to administration beyond the admissions and financial Read More

Creative Ways to Prevent Melt and Empower Enrolled Students

  Summer is a glorious time for an undergraduate admissions staff. The sun is shining. The campus is quiet. It’s time to use some of those hard-earned vacation days. But wait, you begin noticing the dreaded “CANCELLED” status next to students who were recently “ENROLLED.” Read More

With AACPMAS at Barry University, Everyone’s an Owner and Admissions is Paperless

Dave Fletcher, D. Min, is Director of Admissions at Barry University School of Podiatric Medicine in Miami Shores, Florida. When he assumed that role in early 2017, the institution was already using its Liaison-powered American Association of Colleges of Podiatric Medicine Applicant Service (AACPMASTM), an Read More

Say YES to Yield Events

5 Ways to Get Families Buzzing About Admitted Students Day Out of all the campus-wide events hosted each year, Admitted Students Day sits at the top. While Open House events in the fall may encourage students to apply, Admitted Students Days can entice your best-fit Read More

Liaison’s EMP™ is Rebuilding the Financial Aid Award Letter: One Institution at a Time

Imagine purchasing a car without a full explanation of the total cost. Or booking a family vacation to Disney World without a budget. Would you agree to a mortgage payment on a new home if you were unclear on the bottom line? When it comes Read More

Missouri State University Dean of the Graduate College and Director of Graduate Enrollment Management Discuss Streamlining Admissions to Overcome Enrollment Challenges

Liaison’s Laura Nicole Miller recently sat down with Missouri State University’s Associate Provost and Dean of the Graduate College Dr. Julie Masterson and Director of Graduate Enrollment Management Stephanie Praschan. Read on to hear how Missouri State is addressing their most pressing admissions and recruitment Read More

Penn State MBA Admissions Director on GMAC Survey and Growth Strategies

After the release of the 2018 Application Trends Survey Report from GMAC, Liaison International’s Bob Alig talked to Michael Waldhier — admissions director of the Smeal College of Business at Penn State and a member of Liaison’s BusinessCASTM advisory board — about how Penn State had anticipated years ago Read More

Become the Superhero of your Admissions Office at AACRAO SEM

Each year, hundreds of higher education professionals gather at the AACRAO SEM Conference for unique training opportunities and speaking sessions that focus on enrollment management, student services and technology. This year’s conference will be held at the JW Marriott Phoenix Desert Ridge Resort & Spa Read More

Leveraging the “When” to Engage Prospective Students

When are students interacting with you? In previous posts, we covered the secret to crafting an effective graduate student engagement strategy: leveraging the 4 Ws to recruit best-fit students. We've gone over the Who, What and Why in great detail and that leaves us with Read More

Leveraging the “Why” to Recruit Best-Fit Students

Why does what works work? We know there's more than one "W" to consider when crafting an effective graduate student engagement strategy. We're familiar with the role of the What. Next up: the Why. These days there are so many social media tools, apps and Read More

LiaisonEDU