Liaison recently conducted The 2016 Inquiry Response Audit: Christian Colleges & Universities. Representatives inquired with more than 300 Christian schools nationwide. We analyzed and evaluated the speed, quality, and effectiveness of the responses received, and presented our cumulative results in a recent webinar. The most impactful strategies had:
• An online inquiry form that was easy to find and submit
• Fast, emailed auto-response with timely follow-up through varied channels
• Personalization across all communications
• A multi-channel strategy using print, email, web, text, and voice
Watch the video above and view the full slide deck here.