Want More Student Engagement? Ask More Questions!

Surveys and short answer responses are a useful tactic at every stage of the enrollment marketing funnel. By utilizing Liaison’s Enrollment Marketing Platform (EMP™), our clients have created surveys and short answer questions for personalized URL (PURL) pages and sent custom links to those surveys Read More

Highlights from Higher Ed: Concerns about the NACAC Rule Change and More Women Join Full-time MBA Programs

Two more schools drop mandatory test requirements Pace University and Converse College have announced that most applicants to their institutions will no longer be required to submit SAT or ACT test scores. An enrollment official from Converse said the new policy “will broaden access for Read More

Building a Better Admissions IT Ecosystem: How to Complement Your SIS/CRM System with a Centralized Application Service (CAS™)

Many admissions professionals face the same daunting challenge: Your school or program desperately needs to upgrade its application processes and technology, but you’ve already invested in costly SIS and CRM systems that could be significantly affected by any changes you make. Will your new system Read More

Nursing Education Is at a Crossroad: Is Your Program Ready to Navigate the Future?

Whether you’re a faculty member, dean or admissions leader in an undergraduate nursing education program, you know that working at the intersection of health care and higher education presents you and your program with complex challenges on a daily basis. After all, both fields are Read More

Don’t Just Imagine More Students in Your Speech, Language and Hearing Programs — Learn How to Make It a Reality at the ASHA Convention

There’s certainly nothing wrong with dreaming about a better future for the students, educators and admissions professionals in your speech, language and hearing programs. Just consider the theme of this year’s upcoming American Speech-Language-Hearing Association (ASHA) Convention in Orland, FL: “Imagine More.” Of course, matriculating Read More

Here’s How Programs are Benefiting from a Community Approach to Graduate Admissions

According to a recent survey conducted by the Council of Graduate Schools (CGS), graduate enrollment professionals consider institution-wide enrollment management strategies and the implementation of a customer relations management (CRM) system “critical to their ability to meet enrollment goals.” That probably came as no surprise Read More

Highlights from Higher Ed: A Change in Admissions Standards for Two Schools and Do Those That Drop Out of College Return?

A change in admissions standards for two schools After being test optional for students with a GPA higher than 3.0 for nearly a decade, Roanoke College has decided to go completely test optional as of October 2019. The Virginia school made the change after studying Read More

Beyond the Basics: 5 Ways to Dig Deeper With WedAdMIT™ (Level 2 Training)

At the most basic level, WedAdMIT™ — Liaison’s online application management software — is a tool that allows you to customize the experience students have when they use a Liaison-powered Centralized Application Service (CAS™) to research and apply to your institution. But that’s only the Read More

Here’s Why College Registrars and Admissions Officers Need to Be at the NEACRAO Conference in November

In addition to touring historic mansions, beachcombing the New England coast and dining on some of the world’s best seafood, attending the New England Association of Collegiate Registrars and Admissions Officers (NEACRAO) Annual Conference and Reverse College Day is another great reason to visit Newport, Read More

Introducing Compact2Learn™: A Better Way to Track Student Civic Engagement and Learning

These days, it’s not enough for colleges and universities to have a tool that simply allows students to document what they’re doing in the realm of civic and community engagement. You also need to be able to capture information about what those students are actually Read More