Read Liaison’s stance on solidarity and fighting systemic racism Read our message to our clients during the Coronavirus (COVID-19) outbreak


Highlights from Higher Ed: COVID-19, Enrollment and B-School Rankings

Declining international enrollment could cost U.S. colleges and universities at least $3 billion U.S. colleges and universities have already lost approximately $1 billion “from shortened and canceled study abroad programs” and spent another $638 million “to support international students, faculty and staff when courses moved Read More

Better Portfolios for a New Age: A Cross-Disciplinary Discussion About Helping Applicants Distinguish Themselves

In admissions, some things never change. And that’s fine. Applicants to programs in a wide variety of disciplines — ranging from the performing arts to business management to architecture and beyond — have long been required to submit portfolios of their work. That’s not going Read More
Female student studying

Highlights from Higher Ed: B-school Worries, OTP in the Crosshairs and International Students

Number of potential b-school students worried about their plans skyrocketed after COVID-19 The number of potential business school students who said they are “very concerned or extremely concerned about the impact COVID-19 has on their pursuit” of graduate management education (GME) more than tripled between Read More

The New Realities of Today’s Grad Student Recruitment Messaging: Seven Insights From the 2019 NAGAP Inquiry Response Project

Every year since 2016, Liaison has conducted studies that involve submitting inquiry forms to hundreds of schools and then tracking the schools’ responsiveness to those inquiries. Data collected includes information about the timing, methods and types of responses received. The purpose is to uncover trends Read More

Study-in-Place: An Interview with a Quarantined College Senior

As college administrators throughout the country strategize their next move during these unusual times, on-campus students are dealing with a massive change in everyday life. No student has been impacted more by the at-home Spring 2020 semester than graduating seniors. Liaison recently connected with Ella Read More

Making Data-Driven Decisions in a Time of Crisis: The Postbaccalaureate Perspective

Even before the COVID-19 pandemic, the world of higher education already struggled with several major crises this century, including the 2001 terrorist attacks, the 2003 SARS outbreak and the Great Recession of 2008. Unfortunately, history suggests the current crisis will not be the last one Read More

The 3 Cs of Post-Pandemic Engineering Admissions

Higher education in general, and engineering programs in particular, face unprecedented challenges in 2020 as public health, immigration and economic factors converge in a perfect storm that clouds the outlook for recruiting, admissions and enrollment. To help programs weather the current crisis and thrive in Read More

Separating Fact from Fiction in Post-Pandemic GME Admissions

What will the world of graduate management education (GME) admissions look like after the COVID-19 pandemic has receded? How can your institution anticipate those changes and prepare for them? Liaison’s recent interactive panel discussion, “Separating Fact from Fiction in Post-Pandemic GME Admissions,” featured enrollment professionals Read More

Highlights from Higher Ed: Open Spaces for Fall, Completion Rates and the Value of a Graduate Business Degree

Number of schools reporting open spaces for fall semester up sharply since last year The National Association for College Admission Counseling (NACAC) reported in early May that approximately 750 college and universities still have openings, financial aid and housing available for freshman and transfer students Read More

Confuse Them at Your Own Risk: How Gen Z Students Differ From Millennials

If you want to come across as outdated, out of touch and unconcerned about the future of your college or university, just work with your “Generation Z” applicants the same way you’ve been interacting with millennials. Of course, a better strategy would be to recognize Read More