The National Association of Independent Colleges and Universities (NAICU) bills its Annual Meeting & Advocacy Day as “the premiere opportunity for presidents and other senior higher education leaders to learn about the most pressing policy issues affecting private, nonprofit higher education.”
That explains why approximately 400 of your peers in higher ed leadership will join forces in Washington, D.C. (Feb. 2-5) to share their perspectives on the meeting’s theme of “Advancing America’s Future: Adapting and Advancing in a Changing World.”
It also explains why George Wolf, vice president of enrollment management at Siena Heights University, will be co-hosting a session highlighting best practices for communicating with today’s prospective students, “The 2019 Inquiry Response Project & What It Means for Your Student Recruitment.” He’ll be joined by Suzanne Sharp, Liaison’s executive director for enrollment management consulting, on Tuesday the 4th, from 8:00 – 8:45 a.m.
If you haven’t already done so, sign up now to attend. You’ll walk away with new insights into strategies that can help your institution achieve its most important recruitment and class-building goals.
Why now?
Engaging prospective students has become more important than ever. The traditional student market is shrinking, private colleges are competing to make enrollment numbers and recent changes to the NACAC ethical principles are just a few of the challenges facing your institution.
As a result, making a solid first impression and continuing engagement with prospective students — and parents — is critical to your success. Yet many schools fail at simply responding to a student’s request for information.
With that in mind, the “2019 Inquiry Response Project & What it Means for Your Student Recruitment” session will share data from an inquiry response project of over 700 schools from across the country, including 467 NAICU member institutions. The project looked at navigating a college web site, how quickly schools responded to inquiries, how personalized their response were and how many channels they used to engage prospects.
George and Suzanne will also explain why Liaison’s Enrollment Marketing Platform (EMP™) is a complete marketing and CRM solution that can transform how your school manages recruiting and admissions. With EMP, you can deliver personalized cross-media campaigns that engage students and build relationships in order to admit and enroll students more successfully through:
- Variable, on-demand print
- Personalized, institution-branded emails and student microsites
- Voice and text messaging
- Event and visit management
- Digital marketing analysis
- Professional design, copywriting, strategy and support teams
We hope to see you there. Everything you need to know about signing up for the NAICU meeting and attending Liaison’s session can be found here.