Highlights in Higher Ed: Instagram Influencers and Business School Rankings

Instagram influencers push FAFSA completion

Social media plays a huge role in college recruitment marketing, and upcoming students are still not completing the FAFSA — in fact, only 38% of high school seniors have completed it thus far. This has prompted an Instagram campaign, pushing sponsored posts by “influencers” that prompt students to download the myStudentAid mobile app. The app allows for the FAFSA to be completed on a mobile device, which may also contribute to an increase in the number of completions.

Source: The Chronicle of Higher Education

Fraternities face new challenges

Yale University and nine of its fraternities are facing a lawsuit from three female students who are demanding that women be allowed to join the all-male groups. Their arguments go beyond the exclusivity of the fraternities and talk about how these groups treat women, claiming they push a “sexually hostile” environment. Fraternities control the social scene, they argue, including who can attend parties and how much alcohol is served, something these women think promotes sexual misbehavior. Additional arguments say Yale is behind their peers, like Harvard, by allowing discrimination to continue.

Source: Inside Higher Ed

Is there a need for a new way to rank business schools?

Two Cambridge University academics believe there is, and GMAC recently published their report which suggests a new ranking system. “Business School Rankings for the 21st Century” includes some of the metrics other rankings systems focus on, such as The Financial Times and its emphasis on alumni survey and school data and The Economist‘s focus on its alumni survey. The GMAC report has 12 suggestions for ranking methodologies, which remove salary and increase points for sending students into non-profit, NGO and public-sector jobs. Stay tuned for potential changes.

Source: Poets and Quants

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