3 Reasons to Include Social Media in Your Admissions Outreach

Most admissions professionals inherently understand that social media is a crucial component in connecting with prospective students. Often, however, it can be a challenge to get administrators on board. It can be difficult to demonstrate value — especially in the early stages of a social Read More

Highlights in Higher Ed: Snapchat, Foster Kids, and Disability “Red Flags”

Working with corporate education partners In an effort to expand its online offerings, Purdue University has teamed up with Eli Lilly and Cisco Systems to offer courses for employees of those companies who work in information technology and sales, respectively. Now Purdue will be able Read More

What’s on the Horizon for Graduate Management Education?

As the Greek philosopher Heraclitus observed, “Change is the only constant in life.” In that spirit, graduate management programs are being more aggressive than ever in evaluating their offerings to ensure they not only reflect the evolving business landscape but also prepare their students and Read More

Highlights in Higher Ed: More Colleges Become Test Optional

More colleges go test optional At least eight colleges made the shift to test-optional admissions during the winter of 2018-2019, compared with only one college the previous winter. And the trend is continuing, with several other schools — including the University of San Francisco and Read More

Top Five Reasons to Attend the 2019 Liaison User Conference

Mark your calendar and start making your travel plans. Liaison, the leading provider of higher education admissions and enrollment marketing solutions, cordially invites you to the higher education recruitment and marketing event of the year, taking place June 27-28 in downtown Boston at the Westin Read More

With AACPMAS at Barry University, Everyone’s an Owner and Admissions is Paperless

Dave Fletcher, D. Min, is Director of Admissions at Barry University School of Podiatric Medicine in Miami Shores, Florida. When he assumed that role in early 2017, the institution was already using its Liaison-powered American Association of Colleges of Podiatric Medicine Applicant Service (AACPMASTM), an Read More

Highlights in Higher Ed: Science Spies and the Traveling MBA Student

Arts and social services jobs more popular among recent grads The online jobs site Indeed recently reported that college graduates are less drawn to business and financial jobs than they were just four years ago. Now recent grads are finding jobs in the fields of Read More

Growing Success: APTA Embraces Its CASs, Prepares to Launch Another

As Director of Centralized Application Services and Student Recruitment at the American Physical Therapy Association (APTA), Ryan Bannister oversees that organization’s Liaison-powered Physical Therapist Centralized Application Service (PTCAS™), its Residency and Fellowship Physical Therapist Centralized Application Service (RF-PTCAS™) and its soon-to-be launched Physical Therapist Assistant Read More

Highlights in Higher Ed: Legacy admissions and college closings

What do high school students want from colleges? A group of counselors speaking at the annual meeting of the American Association of Collegiate Registrars and Admissions Officers offered insights into what California high school students expect and value when visiting schools. Not surprisingly, high school Read More

Learn with Liaison Academy at this Year’s Liaison User Conference

  The 2019 Liaison User Conference is quickly approaching, taking place on June 27-28 in Boston, MA. At the Conference, Liaison Academy is excited to present seven WebAdMIT and two Time2Track training sessions where attendees can earn continuing education units. Here’s what to expect:  Living Read More