Friday 4 at 4: Diversity, Puerto Rico and the Higher Education Act

1. Diversity is still a hot topic According to syndicated columnist Walter Williams, the definition of “diversity” could use an expansion. Identifying characteristics such as political tendencies are not considered when selecting faculty. He also inquires as to the academic effect of diversity, as countries Read More

Friday 4 at 4: Professional Social Management, Hurricanes and Gender Discrimination

1. Social media profile management best left to the pros? Many schools have confirmed they check social media profiles prior to offering admission to students. What’s a student with no experience censoring herself to do? Hire a company like, which was founded to help Read More

The Future of Viewbooks — It’s Here.

20 years ago, a traditional college viewbook was comprised of 30 pages that covered anything and everything that a prospective student might want to know about the school. Excluding writing and design costs, printing 15,000 copies of these viewbooks would cost $5 per book, plus Read More

Friday 4 at 4: International Apps, Admissions Secrets and the Art of Authenticity

1. More support for veterans November is Military Family Month and with more veterans heading towards higher education, it’s time for institutions to have a visible and practical plan for veteran admission. Programs like the Veteran House at San Diego State University are helping veterans Read More

Friday 4 at 4: LinkedIn, International Apps and Self Teachers

1. Add another thing to the list The New York Times has some advice for prospective students: Create (and maintain!) a professional account on LinkedIn. Known for its networking, job searching, and referral potential, LinkedIn is often mistakenly seen as only useful for people actively Read More

Applying to Cal State? Do it By November 20 and You Could Win $5,000

The early bird gets the worm… and a chance at $5,000! There are many benefits to submitting your college application early. More time to perfect each component. Less procrastination stress from a looming deadline. Liaison International and the California State University (CSU) are giving you Read More

Friday 4 at 4: FAFSA, Data and Pressure

1. FAFSA deadline changes the admissions plan Admissions offices across the country have been considering an adjustment to their admissions timelines now that the FAFSA is available starting October 1st. Marquette is one of those schools, citing competition as a big factor, as schools with Read More

Friday 4 at 4: Overcoming New Challenges with Change

1. The U.S. isn’t alone in needing a change to admissions policies “Reflecting the difficulty of the journey taken by those from disadvantaged backgrounds should be a common sense principle in university admissions,” said Sir Peter Lampl, chairman of the Sutton Trust, when discussing the Read More

Friday 4 at 4: Taking Sides, Looping Counselors in and the Future of the Personal Essay

1. Taking sides Which “side” is right when it comes to the role that race should play in admissions decisions? Neither, says OiYan Poon, an assistant professor of higher education leadership at Colorado State University. “I chastise all parties. The debate on all sides of Read More

Become the Superhero of your Admissions Office at AACRAO SEM

Each year, hundreds of higher education professionals gather at the AACRAO SEM Conference for unique training opportunities and speaking sessions that focus on enrollment management, student services and technology. This year’s conference will be held at the JW Marriott Phoenix Desert Ridge Resort & Spa Read More