Highlights from Higher Ed: Campus Safety and STEM Job Security

43% That’s the percentage of the University of Washington’s new freshman class that is domestic, white students. UW boasts a “historically diverse class” this year, with 32% Asian American, 10% Hispanic and 3% African American freshman students. Asian students make up a higher than the Read More

Highlights from Liaison’s 2018 User Conference

We’d like to thank everyone who made our 2018 Liaison User Conference such an incredible success! More than 350 attendees convened at the Boston Marriott Copley Place to discuss new ways to solve some of the most pressing concerns facing admissions and enrollment management professionals. Read More

Schreiner University Extends Limited Recruiting Resources with NursingCAS™

Schreiner University's challenge: Building a class with no time to lose When Schreiner University established a new School of Nursing to address a shortage of BSN-prepared nurses in the Texas Hill Country, creating new curriculum, hiring faculty and recruiting students left administrators with little time Read More

How Admissions Teams Use Data to Drive Better Decisions

In the age of Big Data, colleges and universities have access to a mind-numbing amount of data. Savvy schools are using that information to guide their recruiting, admissions and enrollment efforts. Whether you’re looking to improve targeting in your admissions communications, increase diversity or build Read More

Highlights from Higher Ed: Affirmative Action and Transfer Students

53% That’s the percentage of students on the UC Merced campus who are Latino, a figure which closely mirrors the demographics of the state of California. Meanwhile, the Berkeley campus has come under scrutiny for their 13% Latino student population. Source: The New York Times Read More

Increase Yield with Innovative Direct Mail Campaigns

It is true that today’s undergraduates are digital natives, surrounded by technology since birth. However, the notion that digital communication eliminates the need for other channels — especially direct mail — has been proven false. Our clients repeatedly draw on the power of direct mail Read More

Training and Knowledge Management Team Launches Liaison Academy to Set Admissions Officers Up for Success

As an admissions professional, you face new obstacles every day as you respond to applicants’ changing expectations and are introduced to new technologies that, when used correctly, can help meet your institutions’ strategic goals. Over the last two and a half years, Liaison has assembled Read More

Highlight from Higher Ed Special Edition: Higher Ed by the Numbers

At Liaison, we deal in data — after all, 7,000 programs on 800 campuses trust us to process 2,200,000 applications each year. That’s why we make a point to stay up to date on the latest numbers around trends in higher ed. Read on for Read More

Liaison User Conference Session Spotlight: UNMC’s Academic and Student Affairs Administrative Coordinator and Director of Student Services Cover Holistic Admissions

Liaison’s Laura Nicole Miller recently caught up with Tamara Cardin, academic and student affairs administrative coordinator for the University of Nebraska Medical Center (UNMC) College of Allied Health Professions. Tamara shares some background on Holistic Admissions Review: One College’s Journey, the session she and UNMC’s Read More

Highlights from Higher Ed: Education Deserts and the Demise of Standardized Tests

11.2-million That’s how many adults live in “education deserts,” areas that are more than a 60 minute drive away from a college. Are these areas being ignored in recruitment, therefore contributing to inequality in higher ed? Your source for more on education deserts: The Chronicle of Read More