Be Honest: Why Do You Care About Data?

Nov 7, 2022

Is it to:

  • Advance institutional goals?
  • Improve quality and efficiency?
  • Strengthen student outcomes?
  • Enhance teaching, learning, and advising?

Maybe. But the HONEST answer may surprise you.

While each campus gathers, shares, and uses data for different reasons and in different ways, the underlying truth about why each really cares about data often remains unspoken or misunderstood.

The truth might surprise you.

Hear what Product Manager, Jeff Morgan, and Manager of Data Curation, Alexis Tshudy, have to say. They work with many schools that leverage advanced analytics and shared their insights at experience: Liaison | Boston.

Stay tuned for information on future experience: Liaison events!


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Over the last three decades, Liaison has helped over 40,000 programs on more than 1,200 campuses more effectively manage admissions through its Centralized Application Service (CAS™) technology and complementary application processing and support services. The higher education technology leader supports its partner institutions’ total enrollment goals by pairing CAS with its Enrollment Marketing (EM) platform as well as the recently acquired TargetX (CRM) and advanced analytics software Othot.