Latest Content
Why Traditional Financial Aid Strategies No Longer Align With the Modern Enrollment Process
While award letters play a key role in the enrollment journey, their impact depends heavily on the broader communication and decision-making initiatives surrounding them.
How to Adapt to Disruption Without Losing Your Identity
Market pressures, technological change and shifting learner expectations will keep demanding adaptation. Institutions that view change as a cyclical opportunity rather than a disruption will stay relevant.
The Bridge Between Technology and Real Outcomes: Celebrating Liaison's Account Management Teams
What makes Liaison’s approach truly distinctive isn’t just what our account managers do, it’s how they do it.
Strategic Yield Management in Higher Education: How AI Transforms Enrollment and Financial Aid
AI is fundamentally reshaping how institutions can—and should—manage enrollment, retention, and financial aid.
The Future of Higher Education: Key Takeaways From Liaison’s 35-Year Insights Report
For 35 years, Liaison has partnered with institutions, associations, and enrollment leaders through every cycle of change, from policy shifts and economic disruptions to the rise of AI.
Financial Aid Strategies for Modern Enrollment: Moving Beyond Static Models to Dynamic Optimization
This growing disconnect between headcount and revenue reveals the limitations of traditional financial aid strategies, especially when students and families are weighing more variables in the decision-making process.
Liaison Founder and CEO George Haddad Reflects on 35 Years Serving the Higher Ed Community
Our work has never been about technology for its own sake. It has been about helping institutions function more effectively in service of students and the professions they support.
AI in Action: Practical Strategies to Optimize Financial Aid
When applied responsibly, analytics in higher ed can strengthen equity rather than undermine it.
Using Student Success Analytics and Data to Prevent Attrition Before It Starts
Predictive analytics shifts the focus from reflection to anticipation, allowing teams to identify risk early and support students before small setbacks escalate.
Looking Back to Plan Forward: Strategic Insights from University Presidents
Strategic alignment helps institutions avoid being derailed by the “tyranny of the urgent” and ensures resources are allocated to initiatives that truly advance the mission.
How Marketing Automation Is Shaping Personalized Student Support
Today, personalized outreach is a strategic differentiator for colleges and universities. And automating that outreach, with empathy and strategy, is one of the most effective ways to deliver it.
Graduate Enrollment Market Updates: January 2026
At a national level, graduate enrollment appears modestly positive, with some sources citing growth around 3% year-over-year. That topline figure, however, masks a more uneven and fragile reality.