Improve enrollment outcomes with Liaison’s yield management and financial aid solutions. From financial aid optimization and enrollment analytics to CRM-driven engagement and targeted marketing, our solutions help institutions increase student yield, support informed financial aid decisions, and strengthen enrollment strategies.
Othot provides advanced analytics and AI-driven insights that help institutions predict student behavior, optimize financial aid strategies, and improve enrollment outcomes. By identifying the students most likely to enroll, institutions can make smarter decisions that increase yield and support strategic enrollment planning.
Liaison's Outcomes CRM enables institutions to connect with prospective and admitted students through personalized, multi-channel engagement. With data-driven communication strategies, institutions can build stronger relationships with students and guide them through the enrollment journey.
TargetX is a CRM built for higher education that helps institutions manage recruitment, communications, and admissions workflows. Integrated with Salesforce, it enables enrollment teams to track student interactions, personalize outreach, and support the full student lifecycle.
Liaison’s Enrollment Marketing services help institutions attract and engage prospective students through targeted campaigns, digital marketing strategies, and enrollment-focused communications. Our experts partner with institutions to strengthen recruitment efforts, increase visibility, and connect with best-fit applicants.
Explore guides, insights, and case studies on student yield strategies, financial aid optimization, and enrollment management for higher education institutions.
AI is fundamentally reshaping how institutions can—and should—manage enrollment, retention, and financial aid.
Admitted students today are already fluent in personalized digital experiences. They’re used to interactions that reflect what they care about and where they are in a decision process.
