With Liaison, Boston University Re-Ups on Success, Refocuses on Metrics and Fine-Tunes Its Graduate Admissions Goals

Jun 25, 2019

By renewing its commitment to robust online graduate admissions and marketing tools, Boston University simplifies recruiting in more than a dozen graduate schools

WATERTOWN, Mass. (June 25, 2019)Liaison International, the leader in admissions management and enrollment marketing solutions for higher education, today announced that Boston University will reinforce its ongoing pursuit of high-priority recruitment goals by expanding its deployment of existing — and successful — Liaison-powered strategies and services.

Inspired by results achieved while working with Liaison in recent years, Boston University recently finalized its plans for the continued implementation of two key Liaison solutions: UniCAS™ (Centralized Application Service), a cloud-based platform for centralized application management that offers benefits to applicants and admissions professionals alike, and the Enrollment Marketing Platform (EMP™), a marketing and CRM solution designed to transform student engagement for admissions, enrollment and recruitment professionals.

“We are very excited to continue our partnership with Liaison,” says David Cotter, Boston University’s assistant provost for graduate enrollment management. “The Liaison UniCAS and EMP products have helped us to successfully manage a dynamic, growing graduate admission and recruitment effort in a decentralized environment.”

The University initially implemented UniCAS and EMP in 2015. At the same time, BU strengthened its commitment to recruit, admit and yield high-quality graduate students.  BU experienced a 22% increase in graduate applications and a 30% increase in entering first-year graduate students between 2014 and 2018.

“It is very satisfying to know that Boston University’s success in recent years has been so well supported by its relationship with Liaison,” says George Haddad, founder and CEO of Liaison. “As we have also seen at many other leading institutions, EMP and UniCAS can significantly enhance a program’s ability to attract, recruit and admit more best-fit applicants while simultaneously improving efficiencies and providing a data-rich overview of important application trends.”

To learn more about how Liaison’s products and services can help streamline your program’s recruitment, admissions and enrollment processes, please visit

Over the last three decades, Liaison has helped over 40,000 programs on more than 1,200 campuses more effectively manage admissions through its Centralized Application Service (CAS™) technology and complementary application processing and support services. The higher education technology leader supports its partner institutions’ total enrollment goals by pairing CAS with its Enrollment Marketing (EM) platform as well as the recently acquired TargetX (CRM) and advanced analytics software Othot.