Liaison News

Widely-Used College Admissions Platforms Join Forces to Streamline the Enrollment Process

Jul 15, 2021

Liaison’s new CAS API, with Slate will enable admissions and enrollment management leaders to access a suite of powerful capabilities to support class-shaping, recruitment and enrollment

WATERTOWN, MA (June 29, 2021) — Liaison International, whose Centralized Application Service (CAS) is used by admissions and enrollment management leaders of more than 31,000 programs on over 1,000 college and university campuses, today announced the launch of a new integration with Slate, the customer relations management (CRM) system from Technolutions.

The integration drives class-shaping, enrollment and student success by connecting Liaison’s CAS platform and its complementary services — which institutions use to expand their applicant pools and optimize the flow of prospective students — with Slate, a CRM solution used by admissions/enrollment management, student success, and advancement offices at over 1,400 colleges and universities. Institutions that use Slate can now easily automate the import of CAS applicant data into their institution-wide CRM, streamlining the process of adding new and prospective students into broader institutional efforts to increase enrollment, yield and student success.

“Against a backdrop of historic enrollment challenges, we’re seeing increased demand for platform-agnostic technologies that can help institutional leaders serve students more seamlessly during the admissions process,” said George Haddad, CEO and Founder of Liaison. “With this Slate integration, we gain another powerful collaborator on our mission to empower higher education leaders and administrators to advance their goals and outcomes.”

“For years, CAS users have been able to combine this application with Slate, and now it’s an improved and seamless process,” said Technolutions CEO and founder, Alexander Clark. “This automated integration between Slate and CAS further empowers leaders in admissions and enrollment management to work more efficiently.”

Liaison, a Slate Gold Preferred Partner, has in its family of solutions the recently acquired TargetX and Othot and can integrate directly with Slate to improve service to the CRM’s users.

Over the last three decades, Liaison has helped over 40,000 programs on more than 1,200 campuses more effectively manage admissions through its Centralized Application Service (CAS™) technology and complementary application processing and support services. The higher education technology leader supports its partner institutions’ total enrollment goals by pairing CAS with its Enrollment Marketing (EM) platform as well as the recently acquired TargetX (CRM) and advanced analytics software Othot.