What Business School Leaders Can Learn from the Dairy Farmers

Dec 17, 2019

In this era of declining applications and shifting demographics in graduate management education (GME), it’s incumbent upon business schools to leave no stone unturned in their search for creative solutions that support recruitment efforts.

Such a process includes looking at the methods that other industries have used to overcome their defining challenges. In that regard, today’s business school leaders should borrow a page from the playbook of the American dairy farmers of the 1990s.

Over the last three decades, Liaison has helped over 40,000 programs on more than 1,200 campuses more effectively manage admissions through its Centralized Application Service (CAS™) technology and complementary application processing and support services. The higher education technology leader supports its partner institutions’ total enrollment goals by pairing CAS with its Enrollment Marketing (EM) platform as well as the recently acquired TargetX (CRM) and advanced analytics software Othot.