Op-ed: Business schools must look at student, employer market

Dec 20, 2019

By now, it’s not exactly breaking news that graduate management education programs in the United States are struggling with shrinking applicant pools. What’s noteworthy, however, is the way forward-thinking GME program directors and admissions professionals are responding to enrollment challenges at their institutions and identifying new opportunities for success.

Over the last three decades, Liaison has helped over 40,000 programs on more than 1,200 campuses more effectively manage admissions through its Centralized Application Service (CAS™) technology and complementary application processing and support services. The higher education technology leader supports its partner institutions’ total enrollment goals by pairing CAS with its Enrollment Marketing (EM) platform as well as the recently acquired TargetX (CRM) and advanced analytics software Othot.