Liaison News

Liaison’s GradCAS™ Fuels a 382% Increase in Applicants in the Past Nine Months

Jun 20, 2019

Dozens of institutions drive significant admissions outcomes with Centralized Application Service (CASTM) for graduate schools without national affinity programs

WATERTOWN, Mass. (June 20, 2019)Liaison International, the leader in admissions management and enrollment marketing solutions for higher education, today offered insight into the rapid growth of GradCASTM, the Centralized Application Service (CAS™) for graduate schools and programs.

With GradCAS, programs gain access to a marketplace designed specifically to meet their admissions needs. The service includes a student-facing application and application management software, along with scanning and packaging services and applicant phone and email support. The comprehensive combination frees graduate staff to focus on more important tasks, such as recruiting and advising prospective students.

Compared with its inaugural year, GradCAS is already reporting such results as:

  • A 382% increase in unique applicants.
  • A 471% increase in participating schools.
  • A 451% increase in applications submitted.

The Graduate College at Missouri State University in Springfield was an early adopter of the service. “GradCAS is helping us implement best practices across all of our programs,” shared Dr. Julie Masterson, the College’s associate provost and dean. “With it, we’re on top of all the admissions practices our programs are using. We’re able to understand them, defend them or modify them if needed — that level of control wouldn’t have been possible without this proven admissions technology.”

Liaison’s Founder and CEO George Haddad is enthusiastic about the momentum behind GradCAS: “The phenomenal growth that we’ve seen in the 2018-2019 cycle speaks to the power of the CAS technology and its inherent processing and support services, ” Haddad said. “We look forward to expanding the GradCAS community to include more graduate programs so that they, too, can implement innovative strategies that support their unique enrollment priorities.”

To learn more about GradCAS, visit

To learn more about how Liaison can help streamline your program’s recruitment, admissions and enrollment processes, please visit

Over the last three decades, Liaison has helped over 40,000 programs on more than 1,200 campuses more effectively manage admissions through its Centralized Application Service (CAS™) technology and complementary application processing and support services. The higher education technology leader supports its partner institutions’ total enrollment goals by pairing CAS with its Enrollment Marketing (EM) platform as well as the recently acquired TargetX (CRM) and advanced analytics software Othot.