Liaison News

Liaison Announces Partnership with The California State University

Aug 12, 2016

Innovative enrollment management solution to provide strategic insight and streamlined efficiency  for 23 campuses and one million applications

WATERTOWN, Mass. (August 9, 2016) — Liaison today announced that the California State University (CSU) has partnered with the leader in higher education admissions management and enrollment marketing solutions to streamline its application processing. Liaison’s centralized admissions management solution for the decentralized admissions world will be used by all of its 23 campuses to manage approximately 1,000,000 applications annually. CSU selected UniCAS after an extensive evaluation process, which invited nearly 40 vendors and considered proposals from ten potential partners.

As the nation’s largest four-year public university system, the CSU currently has approximately 474,600 enrolled students—an increase of more than 48,000 from just four years ago—and an average of more than 100,000 annual graduates. “Nearly 50% of all bachelor’s degrees and over 30% of all master’s degrees awarded in California are from the CSU. Conferring that many degrees means processing approximately one million applications each year and those numbers continue to grow,” shared April Grommo, Director of Enrollment Management Services at CSU. “UniCAS will help us provide a better application experience to prospective students who apply for our high-quality academic programs. It will also provide our admissions offices with comprehensive data across all campuses and programs.”

CSU joins over 7,000 programs at over 800 campuses across the United States that rely on Liaison for their application management services. UniCAS offers these schools a way to maintain the unique admissions requirements of individual programs while collecting compatible, comparable data across programs on one easy-to-use platform. In addition to offering an exceptional, intuitive and highly responsive application experience for prospective students, UniCAS saves admissions officers time through integrated applicant services that remove the burden of manual administrative tasks like transcript authentication, coursework verification and GPA recalculation.

“We’re excited to partner with an institution that has such an impressive and measurable impact on the local, regional and national economy,” said George Haddad, Founder and CEO at Liaison. “This is great timing as the CSU’s completion rates are at an all-time high and by taking on their manual application processing tasks and providing a window into their overall admissions performance, we can help the system spend more time focusing on expanding its educational scope.”

To learn more about how Liaison partners with systems like the CSU to streamline application management, visit

Over the last three decades, Liaison has helped over 40,000 programs on more than 1,200 campuses more effectively manage admissions through its Centralized Application Service (CAS™) technology and complementary application processing and support services. The higher education technology leader supports its partner institutions’ total enrollment goals by pairing CAS with its Enrollment Marketing (EM) platform as well as the recently acquired TargetX (CRM) and advanced analytics software Othot.