Liaison News

Liaison Announces Jeff Selingo as Keynote Speaker for 2019 User Conference

Jun 6, 2019

Best-selling author and award-winning columnist to kick off annual two-day gathering of admissions and enrollment professionals in Boston.

WATERTOWN, Mass. (June 6, 2019) – Liaison is proud to announce that Jeffrey J. Selingo, best-selling author of books such as College (Un)Bound and award-winning columnist for the Washington Post and the Atlantic, will give the keynote address at the 2019 Liaison User Conference. His presentation will focus on themes from his latest book, “There Is Life After College: What Parents and Students Should Know About Navigating School to Prepare for the Jobs of Tomorrow” (HarperCollins, 2016).

Selingo will also participate in a panel discussion alongside educational luminaries Nancy Zimpher, former Chancellor of the State University of New York, and Dr. Lucinda Maine, Executive Vice President and CEO, American Association of Colleges of Pharmacy.

Named one of LinkedIn’s “must-know influencers,” Mr. Selingo is a former top editor of the Chronicle of Higher Education and his writing has also appeared in the New York Times and Wall Street Journal. He is also the founding director of the Academy for Innovative Higher Education Leadership, a partnership between Arizona State University and Georgetown University.

“We are excited to welcome Jeff to Boston and look forward to connecting him with higher education professionals and Liaison product users from around the country,”  says George Haddad, founder and CEO of Liaison. “We are eager to share his presentation focusing on the path from higher education to employment.”

The Liaison User Conference serves the community of admissions and enrollment professionals using solutions developed by Liaison including WebAdMIT, the Enrollment Marketing Platform (EMP), SlideRoom, Time2Track and 40 different centralized application services (CAS).

To register for the conference, visit

Over the last three decades, Liaison has helped over 40,000 programs on more than 1,200 campuses more effectively manage admissions through its Centralized Application Service (CAS™) technology and complementary application processing and support services. The higher education technology leader supports its partner institutions’ total enrollment goals by pairing CAS with its Enrollment Marketing (EM) platform as well as the recently acquired TargetX (CRM) and advanced analytics software Othot.