Liaison Acquires TargetX to Complete Full Student Lifecycle Solution

Oct 5, 2020

Combined solution will serve undergraduate, graduate and community colleges, reaching prospects earlier and supporting them into the workplace

BOSTON, MA and PHILADELPHIA, PA (October 5,2020) — Liaison International today announced it has acquired TargetX, in a move that will simultaneously broaden Liaison’s reach and consolidate some of higher ed’s most popular tools under one platform.

“Liaison is committed to serving the full student lifecycle,” shared George Haddad, Founder and CEO of Liaison. “Together, we will complete the full lifecycle solution — reaching potential applicants earlier and engaging students, not only after they enter the classroom, but when they are about to enter the workforce and beyond. TargetX’s proven solutions will complement our existing enrollment marketing efforts and their retention software will help us take the next step in realizing this goal. We’re excited to work with their passionate, forward-thinking team to drive higher education forward.”

Liaison’s solutions, including their Centralized Application Service (CAS), Enrollment Marketing Platform (EMP) and recently acquired SlideRoom, are already utilized by more than 31,000 programs on over 1,100 campuses.  For more than 25 years, Liaison has been a catalyst for their member programs to expand their applicant pools and simultaneously streamline the efficacy of their admissions back offices.  

During this same period, TargetX’s CRM emerged as a leader in recruitment and retention software, specifically built on the Salesforce platform. “Transforming the way that colleges and universities support their prospects, students and alumni has long driven our work at TargetX,” added Sasha Peterson, CEO of TargetX. “By joining the Liaison family of solutions and services, we’ll truly be able to fulfill our promise to ‘make every student a graduate and every graduate a success.’”

Together, Liaison and TargetX will serve nearly 1,500 campuses, including undergraduate, graduate and community colleges. Learn more at and

About Liaison

Over the last three decades, Liaison has helped over 31,000 programs on more than 1,000 campuses more effectively manage admissions through its Centralized Application Service (CAS™) technology and complementary application processing and support services. The higher education technology leader supports its partner institutions’ total enrollment goals by pairing CAS with its Enrollment Marketing (EM) platform as well as the recently acquired TargetX (CRM) and advanced analytics software Othot.