Keith Mock, Ed.D., Joins Liaison as Associate Vice President for Enrollment Marketing Consulting

Mar 4, 2020

Experienced admissions and marketing professional will help colleges and universities across the country identify and achieve key goals using Liaison’s proven strategies and tactics.

WATERTOWN, Mass. (March 3, 2020) – Liaison International, the leader in admissions management and enrollment marketing solutions for higher education, today announced that it has welcomed Keith Mock, Ed.D., to its team, as its new associate vice president for enrollment marketing consulting. In his previous role, Keith leveraged Liaison’s marketing campaign services powered by the company’s Enrollment Marketing Platform™ (EMP™), a cloud-based marketing solution that maximizes enrollment for both undergraduate and graduate admissions offices.

Keith will now lend his expertise to other colleges and universities by consulting on enrollment marketing programs.

Before joining Liaison, Keith worked at Faulkner University in Montgomery, Alabama for 26 years, including 10 years as vice president of enrollment management. He earned a Doctor of Education from Capella University, an M.A. from Troy University and a B.A. from Faulkner University.

“The entirety of my professional career has been devoted to the recruitment of new students and the marketing of higher education,” Keith says. “Having used a suite of Liaison’s enrollment solutions for many years at my previous institution gives me first-hand knowledge of their capability to transform enrollment processes and marketing outreach. I’ve always been quick to discuss Liaison’s solutions with my colleagues at non-competing institutions; it’s exciting to now be a part of the Liaison team and have the ability to lend a helping hand to institutions across the nation.”

Suzanne Sharp, Ed.D., Liaison’s executive director of enrollment consulting services, said, “Keith’s extensive credentials and abilities made him the ideal choice for this role. Liaison’s success and growth over more than 25 years in admissions are the direct result of our close collaboration with innovative admissions professionals at hundreds of institutions. Keith knows how they think and what they need. He will ensure that Liaison in general, and EMP in particular, continue to provide the support that those in the field need most.”

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Over the last three decades, Liaison has helped over 40,000 programs on more than 1,200 campuses more effectively manage admissions through its Centralized Application Service (CAS™) technology and complementary application processing and support services. The higher education technology leader supports its partner institutions’ total enrollment goals by pairing CAS with its Enrollment Marketing (EM) platform as well as the recently acquired TargetX (CRM) and advanced analytics software Othot.