Howard University Streamlines Admissions with Liaison’s BusinessCAS™, EngineeringCAS™ and GradCAS™

Feb 12, 2019

Historically Black College/University (HBCU) Joins Three of Leading Admissions Solution Provider’s Graduate Education Communities

WATERTOWN, Mass. (February 12, 2019) — Howard University today announced that it has partnered with Liaison International, the leading provider of higher education admissions management and enrollment marketing solutions, to streamline admissions for its graduate programs. Through the partnership, Howard will simplify the admissions process for applicants and admissions staff alike.

Howard will offer applicants an enhanced user experience through three of Liaison’s Centralized Application Services (CASs™). Prospective graduate management students will now apply for Howard’s business programs through BusinessCAS™; Prospective graduate engineering students, through EngineeringCAS™. All of Howard’s graduate programs that are not affiliated with a national CAS will become members of GradCAS™, which Liaison launched to extend the benefits of a CAS to those programs not supported by a professional association-based service.

Each CAS will grant applicants access to a convenient single portal through which they can apply to multiple programs with one set of materials and track the status of their applications in real time. Since these services add Howard’s programs to global graduate education directories, BusinessCAS, EngineeringCAS and GradCAS will expand Howard’s global applicant pool, and Liaison’s processing team will take previously burdensome administrative tasks off admissions staff’s plates.

“Howard is a culturally diverse, comprehensive, research intensive and historically Black private university, and we are committed to developing scholars and professionals who drive change and solve contemporary global problems,” said LaTrice Byam, director of admissions at Howard. “With BusinessCAS, EngineeringCAS and GradCAS, we’ll attract an even greater number of students of high academic standing and potential, and we’ll have more time to authentically engage them throughout the admissions process.”

Liaison’s Founder and CEO George Haddad added: “With its impressive history of excellence, leadership, service and truth, this leading research university and HBCU will make valuable contributions to our graduate education communities. We’re excited to leverage our proven technology and services to help Howard build a robust applicant pipeline while refining its recruitment and enrollment strategies.”

Over the last three decades, Liaison has helped over 40,000 programs on more than 1,200 campuses more effectively manage admissions through its Centralized Application Service (CAS™) technology and complementary application processing and support services. The higher education technology leader supports its partner institutions’ total enrollment goals by pairing CAS with its Enrollment Marketing (EM) platform as well as the recently acquired TargetX (CRM) and advanced analytics software Othot.