How can higher education respond to a perfect storm?

Jul 13, 2020

The most important immediate step that colleges and universities can take in order to prevent enrollment declines during the pandemic is leveraging technology for the purpose of expanding their programs’ exposure to a broader and more diverse pool of applicants, writes Rick del Rosario, Liaison’s associate vice president of enrollment management solutions.

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Over the last three decades, Liaison has helped over 40,000 programs on more than 1,200 campuses more effectively manage admissions through its Centralized Application Service (CAS™) technology and complementary application processing and support services. The higher education technology leader supports its partner institutions’ total enrollment goals by pairing CAS with its Enrollment Marketing (EM) platform as well as the recently acquired TargetX (CRM) and advanced analytics software Othot.