Liaison’s Enrollment Marketing Platform (EMP) Wins Prestigious “Reader’s Choice Top Product” Award From University Business Magazine for Second Consecutive Time

Apr 7, 2016

Higher education institutions continue to implement innovative marketing and CRM solution to transform student engagement and increase enrollment

WATERTOWN, Mass. (April 7, 2016) – Liaison, the leader in admissions management and enrollment marketing solutions for higher education, today announced that higher education leaders across the country have recognized the company’s Enrollment Marketing Platform (EMP) for making a positive difference on their college campuses.

The annual award alerts college and university leaders about products their peers are using to operate their institutions more efficiently and enhance students’ experiences. The award also recognizes the best products that higher education leaders currently use to achieve excellence at their institutions in areas such as marketing, recruitment, and enrollment technology. Chosen from hundreds of nominations, Liaison’s EMP was recognized as a top product for the second consecutive time.

Liaison’s Enrollment Marketing Platform (EMP) is a marketing and CRM solution designed specifically for admissions, enrollment, and recruitment offices to transform student engagement. EMP enables interactions with prospective students to be immediate, personal, automated, and trackable. The platform allows admissions professionals to create and manage personalized cross-media campaigns that engage students, build lasting relationships, and ultimately increase applications and enrollment. In addition to innovative recruitment tools such as personalized URLs, microsites, and on-demand print, EMP supports integrated and personalized email, text, and voice messaging functions.

“EMP is powerful and intuitive. By using EMP, we have gained additional insight and control into the cultivation of our prospective applicants and we are more proactive throughout our enrollment process,” said Vincent James, director of admissions, Harvard T.H. Chan School of Public Health. “If you have goals for your admission department, this is one tool to have.”

David Cotter, assistant dean for graduate affairs, College of Communication, Boston University, added “Finally, after years of trying many CRM solutions, we have found a robust, effective, and user-friendly system with Liaison’s EMP.”

“We are thrilled to be recognized two times in a row by leaders in higher education for the work we are doing to improve how schools recruit and engage students,” said Scott Mallen, president, CRM Solutions at Liaison. “Institutions everywhere are experiencing an increasingly competitive and complex admissions process. EMP helps institutions deliver the most relevant and personalized information to students, creating real and lasting impressions.”

Learn more about how EMP improves student engagement.

Experience the EMP Demo.


About Liaison

Liaison helps higher education institutions identify, recruit, and enroll best-fit students with improved outreach, application, and enrollment processes. More than 5,000 programs, on over 800 campuses nationwide, rely on our admissions management and enrollment marketing solutions to reach prospective students, streamline administrative tasks, and create exceptional experiences for applicants across the full enrollment cycle—from first interest to first day on campus.

Over the last 20+ years, Liaison has built strong relationships with educational associations and powers some of the most admired admissions offices in the country. With our partners, we offer 35 centralized application services including: ADEA AADSAS, AACOMAS, AACPMAS, AAPI Online, AHCAS, APPACAS, ATCAS, ADEA CAAPID, CASPA, CSDCAS, ADEA DHCAS, DICAS, HAMPCAS, MyPsychTrack, NAFCAS, NDCAS, NursingCAS, OPCAS, OPRESCAS, OptomCAS, OTACAS, OTCAS, ADEA PASS, PharmCAS, PharmDirect, PhORCAS, PSMCAS, PSYCAS, PTCAS, RF-PTCAS, SocialWorkCAS, SOPHAS, SOPHAS Express, and VMCAS. For more information, please visit https://www.liaisonedu.com/ or follow the company on Twitter at @LiaisonEDU.

About University Business

University Business is the most widely received, most regularly read publication for higher education leaders at two- and four-year colleges and universities nationwide. UB provides cutting-edge coverage of higher education technology, news, finance, policy, profiles and more to this exclusive audience across print, digital and in-person event platforms, including the annual higher ed technology conference, UBTech. Independent surveys have proven that year after year, no other higher education management publication matches the reach, readership and audience engagement of University Business. For more information, visit www.universitybusiness.com.

Media Contacts

Susan Frankle

JD Solomon
Editorial Director
University Business magazine

Over the last three decades, Liaison has helped over 40,000 programs on more than 1,200 campuses more effectively manage admissions through its Centralized Application Service (CAS™) technology and complementary application processing and support services. The higher education technology leader supports its partner institutions’ total enrollment goals by pairing CAS with its Enrollment Marketing (EM) platform as well as the recently acquired TargetX (CRM) and advanced analytics software Othot.