Liaison News

David Feng Joins Liaison as Vice President of Client Success

Sep 18, 2018

Senior business leader will ensure company’s products and services help higher education institutions meet their admissions and recruitment marketing goals

WATERTOWN, Mass. (September 18, 2018) —Liaison International, the leading provider of higher ed admissions and enrollment management technology, expanded its leadership team today with the addition of David Feng, the company’s new vice president of client success. In this role, Dave will oversee the company’s client-facing functions to ensure Liaison’s continued delivery of an exceptional customer experience and to facilitate their success in achieving admissions and recruitment goals.

Specifically, Dave will oversee the company’s onboarding processes for its Centralized Application Services (CASs™); direct the client services provided by Liaison’s application processing and customer service team; and drive client delivery and implementation, as well as account management for the company’s products and services.

David Feng, Vice President of Client Success

Liaison has been on a strong growth trajectory, fueled in part by its focus on driving positive client satisfaction and outcomes. The company recognized the need to appoint a single business leader with the skills and know-how to align and integrate critical customer-facing functions. Dave will serve as this executive, leveraging his two decades of experience achieving strategic outcomes and driving customer success within small, hyper-growth companies and large global enterprises. He brings to Liaison senior leadership experience from high profile technology and healthcare companies, including Nuance Healthcare, Kronos, Be Free and Open Market.

“What attracted me to Liaison is the company’s customer-focused culture,” shared Dave. “I am excited to leverage my experience helping fast-growing organizations scale while ensuring the success of Liaison’s many partners.”

Liaison’s Founder and CEO George Haddad added: “Providing robust support and consulting expertise to our clients has guided Liaison’s success. We will continue to invest substantial resources in maintaining and enhancing this level of support so that we can ensure our partners achieve their desired goals and create the best outcomes for their institutions.”

He continued: “I am excited to welcome Dave to the Liaison family. His leadership will allow our clients to focus more of their efforts on the life-changing work that they do for students. Under his guidance, our technology will streamline their processes and our services team will strengthen the applicant pipeline, providing a clear path for applicants to enroll in their best-fit institutions.”

To learn more about the executive team of experienced industry leaders who guide Liaison’s strategic direction, visit

Over the last three decades, Liaison has helped over 40,000 programs on more than 1,200 campuses more effectively manage admissions through its Centralized Application Service (CAS™) technology and complementary application processing and support services. The higher education technology leader supports its partner institutions’ total enrollment goals by pairing CAS with its Enrollment Marketing (EM) platform as well as the recently acquired TargetX (CRM) and advanced analytics software Othot.