Dale Seipp, Jr., DBA, Joins Liaison as Associate Vice President for Enrollment Marketing Consulting

Mar 3, 2020

Experienced higher-ed enrollment leader will help colleges and universities develop collaborative class-building solutions using Liaison’s technology and services.

WATERTOWN, Mass. (March 3, 2020) – Liaison International, the leader in admissions management and enrollment marketing solutions for higher education, today announced that it has welcomed Dale Seipp, Jr., DBA, to its team, as its new associate vice president for enrollment marketing consulting at Liaison. In his previous role, Dale leveraged Liaison’s marketing campaign services powered by the company’s Enrollment Marketing Platform™ (EMP™), a cloud-based marketing solution that maximizes enrollment for both undergraduate and graduate admissions offices.

Dale will now lend his expertise to other colleges and universities by consulting on enrollment marketing programs.

Prior to joining Liaison, Dale worked for 29 years in enrollment, marketing and financial aid at three institutions — Linfield College, George Fox University and Warner Pacific University. He has a Doctor of Business Administration (DBA) from George Fox University as well as a B.A. (History) and M.Ed. from Linfield College.

“Conveying the right message, to the right student, at the right time is critical for enrollment teams as they seek to recruit students who are the right fit for their institution,” Dale says. “As I join the Liaison team, I am excited to provide collaborative partnership solutions to more colleges and universities. Liaison’s marketing services are designed to connect personalized and relevant content through omni-channel campaigns with students, stakeholders and influencers, in a strategic approach that assists universities in achieving their enrollment goals.”

Dale’s focus will be working with institutions across the western United States.

Suzanne Sharp, Ed.D., Liaison’s executive director of enrollment consulting services, said, “With nearly 30 years of experience at several higher ed institutions, Dale brings a tremendous amount of expertise and resourcefulness to Liaison. He has in-depth, first-hand knowledge of the challenges facing our clients and the solutions Liaison provides to help them achieve their goals. We look forward to his contributions to Liaison and the institutions we serve.”

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Over the last three decades, Liaison has helped over 40,000 programs on more than 1,200 campuses more effectively manage admissions through its Centralized Application Service (CAS™) technology and complementary application processing and support services. The higher education technology leader supports its partner institutions’ total enrollment goals by pairing CAS with its Enrollment Marketing (EM) platform as well as the recently acquired TargetX (CRM) and advanced analytics software Othot.