California State University, Dominguez Hills Chooses Liaison as Its Enrollment Marketing Partner

Oct 23, 2018

Highly diverse, metropolitan campus within the largest four-year public university system in the U.S. implements Liaison’s Enrollment Marketing Platform (EMP™)

WATERTOWN, Mass. (October 23, 2018) — California State University, Dominguez Hills (CSUDH) today announced that it is expanding its relationship with Liaison International. The campus, which enrolls over 15,000 students in its bachelor’s and master’s programs, will leverage the leading admission and enrollment marketing solution provider’s Enrollment Marketing Platform (EMP™) to engage students at all stages of the recruitment and enrollment cycle.

CSUDH has been working closely with Liaison since the CSU System partnered with the company in 2016 to launch Cal State Apply, a centralized admissions management solution that is now used by all of its 23 campuses to manage 1,000,000 applications annually. Now, CSUDH is the first CSU campus to also use Liaison’s EMP, a cloud-based solution that helps admissions offices deliver highly personalized multi-channel communications to prospective students. The intuitive platform gives admissions officers time to engage authentically with a greater number of contacts. Through its 360-degree view of campaign performance and robust behavioral tracking features, programs that leverage EMP save money and time while targeting best-fit students for their schools.

“The CSUDH story resonates with our prospective students, but we’ve struggled to reach our target audience with this message,” shared Christina Rios, interim associate vice president for enrollment management at CSUDH. “Liaison’s state-of-the-art technology and dedicated higher education marketing team is helping us strategize, develop and implement high-touch campaigns that get our story out there.”

Specifically, CSUDH will use EMP’s intuitive software and supplementary professional services to launch multi-channel campaigns that engage inquiries, applicants, accepted and newly enrolled students. As just one of many touchpoints, the campus has decided to develop an 8-page variable acceptance packet that will be sent to every admitted student. “We want to not only improve yield, but we’re also looking to foster a sense of community long before new Toros step foot on campus. With EMP’s easy-to-use platform and its knowledgeable creative team, we can quickly make that goal a reality,” said Rios.

“CSUDH has invested substantial time and effort into sculpting their marketing messaging, and we’re dedicated to ensuring that prospective students hear that message,” said Scott Mallen, president of Liaison’s EMP division. “We’ve helped a wide range of institutions, both public and private and large and small, reach prospective students with immediate, personal, automated and trackable communication. We’re excited to do the same for CSUDH and look forward to offering these proven services to many of the other campuses in this far-reaching system as well.”

To learn more about how Liaison helps institutions like CSUDH build better classes, visit www.liaisonedu.com.

Over the last three decades, Liaison has helped over 40,000 programs on more than 1,200 campuses more effectively manage admissions through its Centralized Application Service (CAS™) technology and complementary application processing and support services. The higher education technology leader supports its partner institutions’ total enrollment goals by pairing CAS with its Enrollment Marketing (EM) platform as well as the recently acquired TargetX (CRM) and advanced analytics software Othot.