Brian Kraft Joins Liaison as Associate Vice President of Enrollment Management Solutions

Sep 14, 2019

Marketing professional with extensive experience serving higher-ed institutions will help colleges and universities leverage Liaison’s technology and services to achieve crucial recruiting and enrollment priorities

WATERTOWN, Mass. (September 14, 2019) – Liaison International, the leader in admissions management and enrollment marketing solutions for higher education, today announced that it has welcomed Brian Kraft to its team as its new associate vice president of enrollment marketing solutions. In this role, Brian will oversee the delivery and ongoing success of the company’s Centralized Application Service™ (CAS™), the cloud-based recruiting and admissions solution for higher education institutions looking to grow and shape enrollment while reducing overall effort and costs.

Prior to joining Liaison, Brian worked for almost 20 years as an award-winning account executive, sales manager and sales director both in the United States and overseas. He specialized in delivering software solutions and services to educational institutions, government agencies, nonprofits and some of the world’s largest companies.

“I’ve spent my career helping a wide variety of institutions implement the technology and strategies they need in order to remain leaders in their fields,” Brian says. “In my new role at Liaison, I’ll be doing much the same thing for colleges and universities in Maine, New York, Virginia, West Virginia, Tennessee and South Carolina. I look forward to helping Liaison’s clients implement the customized, cost-efficient solutions that will enable them to address every challenge and opportunity they face while striving to recruit and admit the best classes possible.”

Mike O’Connor, Liaison’s vice president of sales, said, “Brian’s background, higher ed experience and sales acumen make him a perfect fit for our team. He understands how innovative technology and thinking can transform colleges and universities and he understands the values and priorities of higher ed leaders and institutions. He will ensure that Liaison continues to solidify not only its own standing in the world of higher education admissions and marketing, but that of its clients as well.”

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Over the last three decades, Liaison has helped over 40,000 programs on more than 1,200 campuses more effectively manage admissions through its Centralized Application Service (CAS™) technology and complementary application processing and support services. The higher education technology leader supports its partner institutions’ total enrollment goals by pairing CAS with its Enrollment Marketing (EM) platform as well as the recently acquired TargetX (CRM) and advanced analytics software Othot.