Liaison News

AOTA Launches Second Centralized Application Service through Liaison

May 17, 2016

Rapid, sustained growth in field of occupational therapy assistants drives launch

WATERTOWN, Mass. (May 17, 2016) – The American Occupational Therapy Association (AOTA) is again collaborating with Liaison, leading provider of higher education admissions management and enrollment marketing solutions, to power a second centralized application service (CAS™) for OT degree programs. This development highlights the trend of programs in healthcare and beyond increasingly turning to CAS to simplify their admissions processes. To date, more than 5,000 programs nationwide have leveraged Liaison’s cloud-based application and processing software to ensure they are well represented to prospective students, as well as save admissions officers time and effort on administrative tasks associated with application management.

Six years ago, AOTA first partnered with Liaison to introduce OTCAS, a solution that increased the visibility of its members’ occupational therapy graduate programs. Today, 75% of graduate OT programs take advantage of OTCAS. The launch of a second comprehensive admissions solution focused on occupational therapy assistant programs will continue to streamline the admissions process for potential occupational therapy assistants and admissions coordinators. Like OTCAS, OTACAS will combine application software, integrated services and analytical capabilities to provide an intuitive experience to applicants, save admissions coordinators from manual processing tasks. It will also provide AOTA members increased exposure to a broader spectrum of applicants.

“OTACAS is a win-win for students and programs alike,” said Neil Harvison, Chief Academic and Scientific Affairs Officer at AOTA. “Occupational therapy assistant students want ease of access and programs want an effective way to recruit the top healthcare applicants. OTACAS’s single online application provides a streamlined application process for top occupational therapy assistant programs nationwide.”

“We’re delighted to expand our partnership with AOTA as they grow” added George Haddad, Founder and CEO of Liaison. “The new OTACAS will enable their programs to deliver the best possible applicant experience to those interested in this leading health care support field, while allowing admissions committees more time to focus on strategic priorities.”

To learn how Liaison works with associations like AOTA to improve enrollment management, please visit

About AOTA

Founded in 1917, the American Occupational Therapy Association (AOTA) represents the professional interests of more than 213,000 occupational therapists, assistants, and students nationwide. The Association educates the public and advances the profession of occupational therapy by providing resources, setting professional and educational standards, and serving as an advocate to improve health care. Based in Bethesda, Md., AOTA’s major programs and activities are directed toward promoting the professional development of its members and assuring consumer access to quality services so patients can maximize their individual potential. For more information, go to

About Liaison

For more than 20 years, Liaison has streamlined the process by which higher education institutions identify, recruit and enroll best-fit students. More than 5,000 programs on over 800 campuses nationwide reach prospective students, outsource administrative tasks and create exceptional experiences for applicants across the full enrollment cycle—from first interest to first day on campus—through our admissions management and enrollment marketing solutions.

For more information, please visit or follow the company on Twitter at @LiaisonEDU.

Media Contact

Robert Deutsch
Liaison International

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Over the last three decades, Liaison has helped over 40,000 programs on more than 1,200 campuses more effectively manage admissions through its Centralized Application Service (CAS™) technology and complementary application processing and support services. The higher education technology leader supports its partner institutions’ total enrollment goals by pairing CAS with its Enrollment Marketing (EM) platform as well as the recently acquired TargetX (CRM) and advanced analytics software Othot.