Scott, president of Liaison’s EMP Division, has been with the company since 2014. He guides strategy for the company’s CRM and marketing platform, ensuring that EMP helps higher education institutions manage recruiting campaigns more effectively across customized email, text and print channels. Prior to joining Liaison, Scott was president and CEO of Spectrum EDU Solutions, a marketing and CRM firm serving the higher education marketplace. Scott built Spectrum from the ground up to meet the marketing needs of higher education admissions departments. The company was acquired by Liaison in 2014. Before founding Spectrum, Scott worked for several New York ad agencies and as a marketing director for an international manufacturer.