Scott is president of Liaison’s CRM Division. He guides strategy for the company’s CRM and marketing platform, which helps higher education institutions manage recruiting campaigns more effectively across email, text, and print channels. Prior to joining Liaison, Scott was president and CEO of Spectrum EDU Solutions, a marketing and CRM firm serving higher education, acquired by Liaison in 2014. Scott built Spectrum from the ground up to meet the marketing needs of higher education admissions departments. Before founding Spectrum, Scott worked for several New York ad agencies and as a marketing director for an international manufacturer.