Lea Cadieux

Vice President, Marketing

As Vice President of Marketing, Lea develops Liaison’s strategy for integrated marketing across all lines of business and drives Liaison’s brand awareness. Leading with data-informed approaches, Lea oversees all corporate marketing initiatives and manages several agency partners. With a demonstrated ability to lead dynamic organizations and build high-performing teams, she brings a depth of experience in marketing, branding, technology solutions, and digital communications to the role.

Prior to joining Liaison, Lea held senior marketing and communications roles at Ball State University and the University of Denver. Prior to that, she held leadership roles in digital marketing companies, led clients through digital transformation and customer experience solutions, and co-founded a full-service branding agency. She began her career in several start-ups after graduating from the University of Delaware with a B.A in English.

Over the last three decades, Liaison has helped over 31,000 programs on more than 1,000 campuses more effectively manage admissions through its Centralized Application Service (CAS™) technology and complementary application processing and support services. The higher education technology leader supports its partner institutions’ total enrollment goals by pairing CAS with its Enrollment Marketing (EM) platform as well as the recently acquired TargetX (CRM) and advanced analytics software Othot.