George Haddad

Founder and CEO

George founded Liaison International in 1990 and currently serves as its chief executive officer. Under his guidance, Liaison has become a leader in providing graduate management software and Centralized Application Services (CASsTM) for educational institutions and affiliated professional associations. He plays an integral role in creating admissions management and marketing enterprises that allow institutions to advance their recruitment strategies and to share best practices within the global community of CAS users.

George is an active board member of for-profit and nonprofit institutions that encourage scholastic achievement and personal excellence among students in the realms of K-12 and higher education.

About Liaison

Over the last three decades, Liaison has helped over 31,000 programs on more than 1,000 campuses more effectively manage admissions through its Centralized Application Service (CAS™) technology and complementary application processing and support services. The higher education technology leader supports its partner institutions’ total enrollment goals by pairing CAS with its Enrollment Marketing (EM) platform as well as the recently acquired TargetX (CRM) and advanced analytics software Othot.