George Haddad

Founder and CEO

George Haddad founded Liaison International in 1990 and currently holds the position of Chief Executive Officer. Under his leadership, Liaison has emerged as a trailblazer in Higher Education technologies and services. Renowned for its innovative recruitment solutions, admissions management software, and Centralized Application Services (CAS) for Health Professions Associations, State Systems, and educational institutions, Liaison has revolutionized the enrollment process.

George’s strategic guidance has propelled Liaison to the forefront of the industry, empowering educational institutions to enhance their recruitment strategies and streamline enrollment procedures. By facilitating better access to education and fostering collaboration within the global education community, Liaison has become an indispensable partner in advancing academic excellence.

Beyond his role at Liaison, George is actively involved as a board member in both for-profit and nonprofit institutions dedicated to promoting scholastic achievement and personal excellence in K-12 and higher education. Through his multifaceted contributions, George continues to shape the future of education, driving positive change and fostering a culture of excellence in learning.


Over the last three decades, Liaison has helped over 40,000 programs on more than 1,200 campuses more effectively manage admissions through its Centralized Application Service (CAS™) technology and complementary application processing and support services. The higher education technology leader supports its partner institutions’ total enrollment goals by pairing CAS with its Enrollment Marketing (EM) platform as well as the recently acquired TargetX (CRM) and advanced analytics software Othot.