Craig, Liaison’s chief strategy officer, leads new business initiatives, manages mergers and acquisitions and oversees Liaison’s full suite of offerings. He has more than 20 years of professional sales and marketing experience, half of which have been devoted to helping colleges and universities meet their enrollment objectives through technology and direct marketing solutions. Prior to joining Liaison, Craig served as chief client development officer at Royall & Company, which was acquired by The Advisory Board Company (ABCO) in 2014. He also served as vice president at Talisma Higher Education, which was acquired by Campus Management Corporation in 2008. Craig holds a B.A. in advertising from the Edward R. Murrow College of Communications at Washington State University.