As Liaison’s executive vice president of sales and marketing, Craig leads new business initiatives, manages customer acquisitions, and represents Liaison’s full suite offerings. Craig has more than 20 years of professional sales and marketing experience, devoting half of that time to helping colleges and universities meet their enrollment objectives through technology and direct marketing solutions. Prior to joining Liaison, Craig served as chief client development officer at Royall & Company, acquired by The Advisory Board Company (ABCO). He also served as vice president at Talisma Higher Education (acquired by Campus Management Corporation in 2008). Craig has a B.A. in advertising from the Edward R. Murrow College of Communications at Washington State University.