Craig, Liaison’s chief strategy officer, leads new business initiatives, manages mergers and acquisitions and oversees Liaison’s full suite of offerings. He has more than 20 years of professional sales and marketing experience, half of which have been devoted to helping colleges and universities meet their enrollment objectives through technology and direct marketing solutions. Prior to joining Liaison, Craig served as chief client development officer at Royall & Company, which was acquired by The Advisory Board Company (ABCO) in 2014. He also served as vice president at Talisma Higher Education, which was acquired by Campus Management Corporation in 2008. Craig holds a B.A. in advertising from the Edward R. Murrow College of Communications at Washington State University.
Over the last three decades, Liaison has helped over 31,000 programs on more than 1,000 campuses more effectively manage admissions through its Centralized Application Service (CAS™) technology and complementary application processing and support services. The higher education technology leader supports its partner institutions’ total enrollment goals by pairing CAS with its Enrollment Marketing (EM) platform as well as the recently acquired TargetX (CRM) and advanced analytics software Othot.