Presented by:

  • George Wolf, Vice President of Enrollment Management, Siena Heights University
  • Suzanne Sharp, Ed.D., Executive Director for Enrollment Management Consulting, Liaison

In today’s competitive market, communicating with your prospects and reaching your admissions goals requires automation, tactful targeting, and proper timing.

While a CRM is an essential tool for any enrollment cycle, it cannot effectively attract and engage next year’s class without the integration of a powerful marketing platform and multi-channel campaign strategy.