In today’s competitive market, communicating with your prospects and reaching your admissions goals requires automation, tactful targeting, and proper timing.

While a CRM is an essential tool for any enrollment cycle, it cannot effectively attract and engage next year’s class without the integration of a powerful marketing platform and multi-channel campaign strategy.

Presented by:

  • George Wolf, Vice President of Enrollment Management, Siena Heights University
  • Suzanne Sharp, Ed.D., Executive Director for Enrollment Management Consulting, Liaison

About Liaison

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Over the last three decades, Liaison has helped over 40,000 programs on more than 1,200 campuses more effectively manage admissions through its Centralized Application Service (CAS™) technology and complementary application processing and support services. The higher education technology leader supports its partner institutions’ total enrollment goals by pairing CAS with its Enrollment Marketing (EM) platform as well as the recently acquired TargetX (CRM) and advanced analytics software Othot.