In order to recruit best-fit students and achieve crucial class-building goals, you need to be able to deliver targeted, timely and highly personalized communications to prospective students. 

During this on-demand webinarparticipants describe in detail how The University of Texas at Austin Graduate School used HigherYield®, the comprehensive student recruitment and enrollment management tool created by Liaison and the Educational Testing Service (ETS), to: 

  • Plan and execute more effective outreach strategies using GRE and TOEFL name lists. 
  • Create recruitment campaigns to reach a diverse and targeted pool of applicants. 
  • Combine search criteria to identify and attract specific types of students, such as those categorized by their region of study and academic performance. 
  • Send students meaningful communications that are automated, targeted, trackable and can be delivered via multiple channels. 
Over the last three decades, Liaison has helped over 40,000 programs on more than 1,200 campuses more effectively manage admissions through its Centralized Application Service (CAS™) technology and complementary application processing and support services. The higher education technology leader supports its partner institutions’ total enrollment goals by pairing CAS with its Enrollment Marketing (EM) platform as well as the recently acquired TargetX (CRM) and advanced analytics software Othot.