In 2013, Samford University, a small, private, faith-based institution in Birmingham, Alabama, decided to combine its health-related programs and create the College of Health Sciences to meet the growing demand for skilled and compassionate caregivers.

Over the last three decades, Liaison has helped over 40,000 programs on more than 1,200 campuses more effectively manage admissions through its Centralized Application Service (CAS™) technology and complementary application processing and support services. The higher education technology leader supports its partner institutions’ total enrollment goals by pairing CAS with its Enrollment Marketing (EM) platform as well as the recently acquired TargetX (CRM) and advanced analytics software Othot.