Presented by:

  • Suzanne Sharp, Executive Director for Enrollment Management Consulting, Liaison
  • Andrew Mallen, Product Manager – Director, CRM Solutions, Liaison

Many schools have seen the benefits of using predictive models and scoring to target best-fit students. But how does engagement and behavior fit into the mix? Managing outreach with a sophisticated marketing platform that blends behavioral analytics with your predictive scoring will maximize results. Behavior scoring can be used with or without predictive models to re-target engaged students with information relevant to their interest.

About Liaison

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Over the last three decades, Liaison has helped over 40,000 programs on more than 1,200 campuses more effectively manage admissions through its Centralized Application Service (CAS™) technology and complementary application processing and support services. The higher education technology leader supports its partner institutions’ total enrollment goals by pairing CAS with its Enrollment Marketing (EM) platform as well as the recently acquired TargetX (CRM) and advanced analytics software Othot.