- Suzanne Sharp, Executive Director for Enrollment Management Consulting, Liaison
- Andrew Mallen, Product Manager – Director, CRM Solutions, Liaison
Many schools have seen the benefits of using predictive models and scoring to target best-fit students. But how does engagement and behavior fit into the mix? Managing outreach with a sophisticated marketing platform that blends behavioral analytics with your predictive scoring will maximize results. Behavior scoring can be used with or without predictive models to re-target engaged students with information relevant to their interest.