When China canceled February’s GRE and GMAT graduate entry exams, business school leaders were cautiously optimistic that the crisis would remain a regional one, subside quickly and have limited repercussions on the enrollment of upcoming classes.
Unfortunately, things have only gotten worse. The virus has spread across the globe, threatened the ability of students to travel internationally and forced schools to ponder outcomes ranging from the likelihood of a few empty seats to the possibility of empty campuses.
Like SARS before it, the Coronavirus will probably not represent a permanent threat to your institution’s ability to enroll international students. But it does serve as an urgent reminder that your business school needs to have a plan for dealing with every threat to international student mobility.
Erin O’Brien, Ph.D.
Chief Enrollment and Marketing Officer
University at Buffalo
Monica Powell, Ph.D.
Senior Associate Dean and Graduate Dean
University of Texas, Dallas
Vice President for Strategic Enrollment